As the world's largest tea and infusions company, Lipton, with its portfolio of 36 world-famous and local brands, drives industry progress through its commitment to sustainability, quality and innovation. The company is currently focusing on introducing bold new flavours with natural ingredients, such as its recent launch of a new fruit/herbal range in the US and UK. Lipton is also committed to promoting sustainable agricultural practices through its Lipton Tea Innovation & Technology Academy.

Alpha Group is a Chinese animation and entertainment player with a diversified business model spanning content creation, media operations, brand licensing, animation, movies, toys, consumer goods and games, leveraging high-quality IP content to drive growth across a number of industries. With a combination of innovative product launches as well as its own and third party IPs, Alpha will be increasingly leveraging AI technology to enhance product experiences.

L’Oréal Groupe is the leading player in the global beauty and personal care industry. It is the number one company in the prestige, premium and mass segments, with its strongest growth currently coming in dermocosmetics, through its La Roche-Posay and CeraVe brands. L’Oréal Groupe also continues to make targeted acquisitions, including the recently announced takeovers of Kering’s beauty business as well as Medik8 and Color Wow.

Data comparisons for total FMCG sales use USD retail value in current terms, at year-on-year exchange rates. Total FMCG sales are based on Passport data for Alcoholic Drinks, Beauty and Personal Care, Consumer Health, Cooking Ingredients and Meals, Dairy Products and Alternatives, Home Care, Hot Drinks, Pet Care, Snacks, Soft Drinks, Staple Foods, Tissue and Hygiene. All other data are expressed in USD retail value at fixed exchange rates, and are labelled accordingly.

Central to maintaining its global leadership in Hotels, Marriott’s global strategy is growth through opening more outlets and leveraging its Bonvoy loyalty platform to drive direct sales to its hotels. We will be exploring how Marriott is increasingly developing mid-market concepts and expanding through conversions. It is also gradually becoming less dependent on the North American market. Marriott is increasingly targeting specific traveller types including but not only outdoor lovers.

On the way to the company’s target of smoke-free products to be accounting for two thirds of PMI’s net revenue by 2030, the figure had reached its highest level to date of 41% in the third quarter of 2025. The smoke-free side of PMI’s business also topped USD3 billion in gross profit for the first time in the same period. In addition to these landmarks, PMI still remains the second biggest player in the traditional combustible cigarette industry, behind only Chinese monopoly CNTC.

Japan Tobacco, the fourth largest player in the global nicotine market, continues to place a strong emphasis on its combustibles business, as seen with the October 2024 acquisition of Vector Brands. However, it is also increasingly focussing on smoke-free products, with its next-gen Ploom AURA heated tobacco device, launched in mid-2025, planned to be introduced in around 15 markets by the end of this year.

While traditional combustible cigarettes still make up the bulk of BAT’s sales, the company’s New Categories portfolio continues gaining share in overall group revenues. BAT continues to expand and improve its portfolio of reduced-risk products, leading e-vaping with Vuse, and ranking second in heated tobacco and nicotine pouches. BAT has been adding to its RRPs line-up in 2025 with the Vuse Ultra and glo Hilo premium product launches.

Procter & Gamble is the fifth biggest fmcg company in the world, leading the home care and tissue and hygiene industries and ranking second in beauty and personal care. It has a strong innovation pipeline and is also continuing to restructure to make savings that can be re-invested in R&D, new products and marketing and promotion. Through deep consumer insights, Procter & Gamble is actively shaping the evolving consumer landscape, rather than simply responding to it.

Ingredion, one of the leading lights in the global ingredients industry, particularly in areas like starches and sweeteners, enjoyed a good 2024, with profits and margins rising, despite a slight dip in revenues. Having set up the new division of Texture & Healthful Solutions, Ingredion will be placing a strong emphasis on clean label and healthy eating, albeit without neglecting the indulgence and affordability trends.

Givaudan is a leading flavour and fragrance manufacturer, headquartered in Geneva, Switzerland. The company makes ingredients for a wide range of industries, including food and beverages, nutraceuticals, home care, personal care and fabric care. Givaudan continues to make acquisitions to boost its presence across categories and to get the latest technologies onboard. Organic growth can also be expected, with the company building new production facilities in the US, China and Indonesia.

Ball Corp is the leading manufacturer of metal beverage can packaging globally. The company has a particularly strong presence in the Americas and Europe. Ball Corp is well positioned to address the sustainability trend in fmcg packaging, thanks to the infinitely recyclable nature of aluminium, with the company reaching a 74% rate for average recycled content globally in 2024 and 52% of its cans using the weight-optimised STARcan design.

O-I Glass is the world’s largest manufacturer of glass packaging, with a particular emphasis on glass beverage containers. The glass landscape faces significant challenges in the years ahead, including weak consumption growth in certain regions in some key categories, such as alcoholic drinks, the need for greater sustainability, and fierce competition from alternative pack types like rigid plastic and metal. O-I is reshaping its strategy and operations to meet to these challenges.

Nestlé, the world’s largest food and beverage company, leads baby food globally and ranks third in dairy, in which it is the number one player in powder milk and coffee whiteners. The company is driving growth through nutrition and reformulation, as can be seen in its sugar and fat reduction efforts with Cerelac and Ninho Adulto, and via the roll-out of its Nan Sinergity formula, which contains probiotics and six HMOs. Enhanced functionality is a primary focus, as part of its wider strategy to m

Nestlé, also a leading player in pet care and packaged food, is the number one company in the hot drinks industry. This is mainly thanks to leading coffee with its Nescafé, Nespresso and Starbucks “billionaire brands”. Among the group’s “six big bets” for 2025 are Nescafé Espresso Concentrate and Nescafé Dolce Gusto Neo, with the company also in the process of turning around 18 key underperforming business cells, including soluble coffee in Europe and Milo in China.

This report examines new product development (NPD) activity within the food and beverage categories in Brazil’s e-commerce in 2024. Using data from Euromonitor’s Innovation platform, it highlights new brand and sub-brand launches, trending attributes and claims, and product inactivity rates – offering insights into what captures or misses consumer interest.

Diageo is the leading spirits player in the global alcoholic drinks market, with an impressive portfolio of well-known brands, including Johnnie Walker, Smirnoff, Baileys and Captain Morgan. In value terms, Diageo leads both the whiskies and white spirits categories globally, and is also the leading stout player, thanks to the Guinness brand, which accounts for more than half of sales in this category in a number of country markets.

AB InBev is the leading alcoholic drinks player globally, accounting for a quarter of total volume sales in the beer market. The company has an extensive geographical reach and a wide range of products, affording it flexibility in meeting the demands of consumers in various different countries and regions. AB InBev also continues to expand its “beyond beer” portfolio as it looks to tap into the Gen Z zeitgeist with products like RTDs and zero-alcohol products.

Danone continues to be the leading company in dairy products and alternatives globally, with a particular focus on yoghurt and milk formula. Sales continued to grow for Danone in 2025, with share losses in recent years having been influenced by the company’s withdrawal from the Russian market as well as the divestment of its premium organic dairy business in the US. Danone continues to place an emphasis on high-protein products as well as those fortified with nutrients promoting good gut health.

European dairy cooperative Arla Foods is an international company owned by more than 7,600 farmers from Denmark, Sweden, the UK, Germany and the Benelux countries. Currently the number one dairy player in Sweden, Denmark and the UK, Arla is set to expand its reach through a planned merger with DMK Group, Germany’s largest milk cooperative. Arla is also looking to acquire the dairy assets of Egypt-based Domty.

China’s BYD, the world’s biggest maker of EVs, is increasingly pivoting to overseas markets, faced with a slowdown and price war in its domestic market. In Q2 2025, BYD recorded its first drop in profits for more than three years, as it cut prices to remain competitive in the Chinese new car market. BYD is planning production or assembly operations in Hungary, Turkey, Brazil, Malaysia and Indonesia, adding to its existing overseas sites in Thailand and Uzbekistan.

Mastercard Inc is the longtime third biggest operator of card payments in the world. The company maintains a robust portfolio of offerings across all regions and has spent much of the last decade building its non-card offerings through value-added services, P2P transfers and strategic analysis. Often focused with an eye to strategic acquisitions and new developments, Mastercard is active in M&As and pushing the payments industry on as it seeks to evolve in a rapidly changing global environment.

Procter & Gamble continues to lead the global home care market, enjoying a very strong position in the US, where it is the dominant force in both dishwashing and the major laundry care category. The company continues to invest in innovative new products, looking, where possible, to also boost the sustainability credentials of its portfolio, as seen with the new Tide Evo waterless detergent.

Restaurant Brands International is a global consumer foodservice holding company made up of four brands: Burger King, Tim Hortons, Popeyes Louisiana Kitchen and Firehouse Subs. While North America still dominates RBI’s sales, the company is expanding in other regions of the world, as shown by its plans to open more than 500 Firehouse Subs outlets in Brazil over the next 10 years, although it is also investing heavily in its existing Burger King network under its “Reclaim the Flame” programme.