On the way to the company’s target of smoke-free products to be accounting for two thirds of PMI’s net revenue by 2030, the figure had reached its highest level to date of 41% in the third quarter of 2025. The smoke-free side of PMI’s business also topped USD3 billion in gross profit for the first time in the same period. In addition to these landmarks, PMI still remains the second biggest player in the traditional combustible cigarette industry, behind only Chinese monopoly CNTC.
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Overview:
Euromonitor International's report on Philip Morris International Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Tobacco market and the global economy. Company and market share data provide a detailed look at the financial position of Philip Morris International Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Philip Morris International Inc.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWPT analysis of Philip Morris International Inc provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research you can trust:
Euromonitor International's company profile reports are written by our Tobacco research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
Scope
Executive summary
Top companies at a glance
Philip Morris International’s global footprint
Company overview
Daily usage rebounds across categories
Smoke-free portfolios continue to expand their footprint
Smoke-free products driving PMI’s strategy
PMI pushes forward with a broader HTP ecosystem
TEREA takes over from HEETS as the leading consumables brand globally
Nicotine pouches seeing strong growth
Broader geographic expansion needed for nicotine pouches to reach a global audience
Swedish Match acquisition moves PMI into the top three in smokeless tobacco
VEEV seeing strong growth in 2025
Combustibles still account for more than half of total sales ay PMI
Regulatory landscape
Shift to smoke-free alternatives continues at PMI
Nicotine pouches offer the best growth prospects in the US over 2024-2029
“Big Three” regional markets for heated tobacco
Japan will remain the major heated tobacco market
Premium cigarettes expected to continue gaining share in Turkey
Nicotine pouches offer great potential
R elative performance
Key brands
Key categories and markets
PMI heated tobacco range continues expanding
PMI ventures into cannabis
Key findings
Projected company sales: FAQs (1)
Projected company sales: FAQs (2)
Tobacco
Passport Tobacco covers the seven major tobacco categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.
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