AB InBev is the leading alcoholic drinks player globally, accounting for a quarter of total volume sales in the beer market. The company has an extensive geographical reach and a wide range of products, affording it flexibility in meeting the demands of consumers in various different countries and regions. AB InBev also continues to expand its “beyond beer” portfolio as it looks to tap into the Gen Z zeitgeist with products like RTDs and zero-alcohol products.
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Overview:
Euromonitor International's report on Anheuser-Busch InBev NV delivers a detailed strategic analysis of the company's business, examining its performance in the Alcoholic Drinks market and the global economy. Company and market share data provide a detailed look at the financial position of Anheuser-Busch InBev NV, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Anheuser-Busch InBev NV.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWPT analysis of Anheuser-Busch InBev NV provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research you can trust:
Euromonitor International's company profile reports are written by our Alcoholic Drinks research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
Executive summary
Top companies at a glance
AB InBev’s global footprint
Latin America accounts for almost half of AB InBev’s global sales
Market momentum driving sales growth at AB InBev
The Americas account for more than two thirds of AB InBev’s revenue
Corona celebrates its centenary in 2025
Standard lager will add the most new sales for AB InBev over 2024-2027
Little change expected among the leading players
AB InBev continues to expand its “beyond beer” portfolio
AB InBev keeps a focus on alcohol-free and light products
Difficult times for the major players in the alcoholic drinks industry
AB InBev’s major competitor overlap is with Heineken
AB InBev generates major sales share from emerging and developing markets
Key categories and markets
Key brands
Latin America is AB InBev’s biggest regional market for lager sales
Growing importance of premium products
Aguila and Brahma spearhead AB InBev’s non/low alcohol presence
South Africa an important spirit-based RTDs market for AB InBev
Relatively equal shares for RTDs categories in the US market
Key findings
Projected company sales: FAQs (1)
Projected company sales: FAQs (2)
Alcoholic Drinks
Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.
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