Global Company Profile Jan 2026

Japan Tobacco, the fourth largest player in the global nicotine market, continues to place a strong emphasis on its combustibles business, as seen with the October 2024 acquisition of Vector Brands. However, it is also increasingly focussing on smoke-free products, with its next-gen Ploom AURA heated tobacco device, launched in mid-2025, planned to be introduced in around 15 markets by the end of this year.