Japan Tobacco Inc
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Japan Tobacco Inc is the world’s third largest international tobacco company, and has its strongest position in its domestic Japanese market, which is declining sharply. It also has substantial shares in Eastern and Western Europe, which are also experiencing contractions in cigarette volumes. In order to offset declines in cigarette sales, the company is prioritising investment in heated tobacco, and aims to make Ploom X available in over 40 markets by the end of 2026.
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