Traditional combustible cigarettes still make up the bulk of BAT’s sales, with this expected to continue being the case in the immediate future. However, BAT continues to expand its portfolio of alternative nicotine products, attracting increasing numbers of consumers around the world. While BAT ceded first-mover advantage to PMI in heated tobacco, it continues to lead e-vapour products and is also the number two player in smokeless tobacco and nicotine pouches.
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Euromonitor International's report on British American Tobacco Plc delivers a detailed strategic analysis of the company's business, examining its performance in the Tobacco market and the global economy. Company and market share data provide a detailed look at the financial position of British American Tobacco Plc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of British American Tobacco Plc.
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Passport Tobacco covers the seven major tobacco categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.
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