Global Company Profile Jan 2026

While traditional combustible cigarettes still make up the bulk of BAT’s sales, the company’s New Categories portfolio continues gaining share in overall group revenues. BAT continues to expand and improve its portfolio of reduced-risk products, leading e-vaping with Vuse, and ranking second in heated tobacco and nicotine pouches. BAT has been adding to its RRPs line-up in 2025 with the Vuse Ultra and glo Hilo premium product launches.