Central to maintaining its global leadership in Hotels, Marriott’s global strategy is growth through opening more outlets and leveraging its Bonvoy loyalty platform to drive direct sales to its hotels. We will be exploring how Marriott is increasingly developing mid-market concepts and expanding through conversions. It is also gradually becoming less dependent on the North American market. Marriott is increasingly targeting specific traveller types including but not only outdoor lovers.
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Overview:
Euromonitor International's report on Marriott International Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Travel market and the global economy. Company and market share data provide a detailed look at the financial position of Marriott International Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Marriott International Inc.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWPT analysis of Marriott International Inc provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research you can trust:
Euromonitor International's company profile reports are written by our Travel research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
Executive summary
Top companies at a glance
Marriott´s global footprint
Company overview
Growth decomposition
Bonvoy loyalty programme key to driving direct bookings.
Exposure to growth
Conversions and opportunity for Marriott
Expansion through conversions
Expansion through M&A
Outdoor and adventure-loving travellers a new focus for Marriott
R elative performance
Competitor overlap
Marriott leaves Sonder short-term rentals partnership just in time
Key categories and markets
Key brands
Hotels sales by region
Mid-Market Hotels: Minor but growing category for Marriott
Upscale Hotels: Core category heavily reliant on North America
Luxury Hotels: Diversified global leadership
Key summary
Projected company sales: FAQs (1)
Projected company sales: FAQs (2)
Travel
Travel encompasses several categories including tourism flows, lodging, travel modes, in-destination spending and booking.
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