This report examines new product development (NPD) activity within the food and beverage categories in Brazil’s e-commerce in 2024. Using data from Euromonitor’s Innovation platform, it highlights new brand and sub-brand launches, trending attributes and claims, and product inactivity rates – offering insights into what captures or misses consumer interest.
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This report comes in PPT.
Overview:
Euromonitor International's report on Heineken NV delivers a detailed strategic analysis of the company's business, examining its performance in the Alcoholic Drinks market and the global economy. Company and market share data provide a detailed look at the financial position of Heineken NV, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Heineken NV.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWPT analysis of Heineken NV provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research you can trust:
Euromonitor International's company profile reports are written by our Alcoholic Drinks research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
Executive summary
Top companies at a glance
Heineken’s global footprint
Heineken has a wide international presence, but Latin America is its leading region
Market momentum important, but M&A activity also boosts sales
Distell acquisition provides Heineken with a foothold in wine and spirits
Standard lager will add the most new sales for Heineken over 2024-2027
Little change expected among the leading players
Heineken has a less marked presence in beer outside lager
Heineken continues its expansion “beyond beer”
Heineken launches Global GenAI Lab in Singapore
Difficult times for the major players in the alcoholic drinks industry
Heineken’s major competitor overlap is with AB InBev
Heineken generates major sales share from emerging and developing markets
Net zero targeted for 2040 by Heineken
Key categories and markets
Key brands
Latin America is Heineken’s biggest region for beer sales
Share of premium products in overall lager sales continues to grow for Heineken
Heineken continues to roll out Heineken 0.0 draught across Western Europe
South Africa now Heineken’s leading cider market, ahead of the UK
Old Mout 0.0 is Heineken’s leading brand in non-alcoholic cider in the UK
Key findings
Projected company sales: FAQs (1)
Projected company sales: FAQs (2)
Alcoholic Drinks
Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.
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