While sugar confectionery in Turkey is set to post high double-digit growth in current value terms in 2025, this is primarily due to elevated inflationary pressures. The rate should be well below that recorded in 2024, as inflation has recently eased somewhat. With disposable incomes falling and health concerns prompting more people to moderate their sugar intake, volume growth is also projected to slow from the previous year. However, demand remains robust on the whole thanks to favourable demo

Retail volume sales of in-car entertainment in Portugal declined sharply in 2025, continuing the long-term downward trend. The category’s performance remains hampered by the rising penetration of factory-installed audio systems, integrated navigation units, and multimedia capabilities in both new and second-hand vehicles. Even pre-owned cars now frequently feature modern sound systems and dashboard media players, reducing the need for aftermarket upgrades. With most demand now limited to replace

Home audio and cinema continued its long-term decline in Portugal in 2025, with most categories struggling to maintain relevance in the face of more convenient, portable, wearable, and technologically advanced alternatives. Streaming services have reshaped music consumption, accelerating the shift towards individual listening experiences via smartphones and headphones rather than shared listening through traditional home systems. Wireless soundbars, which were previously one of the few growth ar

In 2025, retail volume sales of mobile phones in Mexico increased by 1% to reach 32 million units. Smartphones continued to dominate, accounting for nearly 99% of sales, with retail volumes growing by 2% to 32 million units. This growth can be attributed to the multifaceted role that smartphones played in the lives of Mexicans, serving as essential tools for communication, work, education, gaming, and entertainment. Additionally, smartphones have emerged as crucial financial instruments, enablin

In 2025, consumer electronics in Mexico saw moderate retail volume growth, marked by significant increases in smartphones, televisions, tablets, laptops, wireless speakers, and wireless headphones. Despite economic challenges, the industry demonstrated resilience. Mexican consumers are increasingly dissatisfied with basic devices, favouring electronics that multitask, offer superior image quality, and integrate seamlessly into their digital lifestyles, thus driving demand for more advanced funct

In 2025, retail volume sales of computers and peripherals in Mexico increased by 1%, reaching a total of 11 million units. Computers and peripherals both experienced similar growth rates, but computers emerged as the slightly better-performing category, with retail volume sales rising by 1% to 7.6 million units. Laptops and tablets were the leaders within computers in terms of sales in 2025, and also saw the strongest growth, driven by the increasing demand for portability, hybrid learning, and

Retail volume sales of home audio and cinema are set to record a double-digit decline in Poland in 2025. The market continues its gradual downturn as consumers prioritise mobile and personal audio devices, while the widespread use of streaming services has reduced demand for dedicated home cinema systems.

Retail volume sales of in-car entertainment are expected to decline in Poland in 2025. The category faces ongoing pressure as consumers prioritise spending on higher-demand technology areas that add convenience to their lives, including smartphones and home entertainment, with reduced interest in in-car entertainment.

Retail volume sales of sugar confectionery in Slovenia are expected to remain stable in 2025, despite EU-driven political and health-related pressures regarding sugar consumption - particularly concerning front-of-pack labelling. While these initiatives have yet to significantly alter consumer behaviour, they are likely to shape product innovation over the longer term.

Retail volume sales of gum in Slovenia are expected to see slightly accelerated growth in 2025, supported by increasingly busy lifestyles, rising retail footfall, a rebound in tourism, and more frequent impulse purchases. Chewing gum continues to dominate the category, largely due to its perceived functional benefits - such as helping to freshen breath after eating, drinking, or smoking. At the same time, rising health awareness is boosting demand for sugar-free chewing gum, while products that

Volume sales of consumer electronics are set to rise modestly in 2025, supported by Poland’s recovering economy and rising household spending. Real GDP is projected to grow by 3.3%, fuelled by private consumption, reflecting higher real disposable income and low unemployment. This positive economic environment is helping to sustain demand for products such as wearable electronics and wireless headphones. Consumers are continuing to invest in personal devices, motivated by interests in health mon

Retail volume sales of computers and peripherals is set to increase in Poland in 2025. The category is facing difficulties as consumers cut back on discretionary spending due to economic uncertainty. This issue has been compounded by a sustained high base, following device upgrades during the COVID-19 pandemic. However, the planned discontinuation of Windows 10 support in 2025 has begun influencing purchase decisions, as many older PCs in Polish households and SMEs lack the hardware required for

Volume sales of mobile phones are set to record a modest increase in 2025, driven entirely by the continued expansion of smartphone, while feature phones decline sharply. Polish consumers increasingly view smartphones as essential tools for communication, entertainment, and access to digital services.

High domestic inflation means gum in Turkey is set to record another double-digit increase in current value sales in 2025. However, with inflationary pressures gradually receding, the rate should be considerably lower than in 2024. While remaining modest due to maturity, volume growth is expected to be unchanged on the previous year, as these products are highly conducive to impulse purchases and still seen as inexpensive by most consumers despite rising prices and falling disposable incomes. St

Following Portugal’s positive economic performance in 2024, driven by stronger private consumption supported by tax reductions, rising incomes, public and private investment under the Recovery and Resilience Plan, and a low unemployment rate, the consumer electronics industry entered 2025 in a more stable position. However, category performance varied, resulting in an overall stabilisation in volume sales. Categories that had seen a surge in 2024, such as televisions boosted by major sporting ev

Retail volume sales of mobile phones in Portugal increased in 2025, but the pace of growth slowed compared with the strong performance of the previous year. This reflects a combination of market maturity, a high penetration rate, and longer replacement cycles among certain consumer groups. Nonetheless, innovation – particularly the integration of artificial intelligence – remains a key driver of upgrades, boosting demand for the latest smartphones. AI-powered devices are appealing to consumers l

In 2025, retail volume sales of in-car entertainment in Mexico fell by 5% to 597,000 units. This was due partly to the competition from built-in in-car entertainment systems. There was significant growth in the adoption of built-in 5G connected technology and telematics in cars. These advancements bolstered the popularity of infotainment systems equipped with real-time navigation, remote diagnostics, and over-the-air (OTA) updates. The connected car market in Mexico experienced growth, and by 20

Volume sales of mobile phones are set to increase in 2025, although growth is modest due to heightened price sensitivity following the additional 1% VAT rise implemented during the year. Sales are strongest in smartphones, which remains the most dynamic category within mobile phones. Despite the difficult economic climate, the market was supported by high-profile premium launches, such as the Samsung S25 Ultra range in early 2025 and the Apple iPhone 16 range in late 2024, both of which attracte

Volume sales of consumer electronics in Israel are expected to decline in 2025. Although there are some positive expectations for 2025, the Israeli economy continues to struggle. Economic growth decreased in the fourth quarter of 2024, reflecting the ongoing impact of the Israel-Hamas war on the country’s economy. Additionally, unemployment rates are rising, indicating a challenging job market where layoffs are prevalent.

Volume sales of home audio and cinema are set to decline in Israel in 2025, continuing the downward trend from 2024 as the Israel-Hamas war disrupts the economy and erodes consumer confidence. The housing market entered recession in March 2025, with rising prices and concerns over potential property damage discouraging investment in home-related goods.

Volume sales of in-car entertainment continue to decline in 2025, in line with the negative trend seen in previous years, both in value and volume terms. Consumers remain reluctant to purchase new equipment or upgrade existing systems due to economic constraints. New cars have become significantly more expensive following a VAT increase in early 2025, combined with an 83% import tax and additional purchase taxes, making new vehicle purchases largely inaccessible for price-sensitive consumers. Ge

Volume sales of imaging devices are set to increase in Poland in 2025. Imaging devices is experiencing a mild rebound as Polish consumers renew their interest in dedicated cameras for vlogging, hobbies, travel, and content creation. While total volumes remain well below historic peaks, demand persists among hobbyists and semi-professional users who value optical zoom and superior image sensors.

Retail volume sales of computers and peripherals in Israel are set to decline in 2025, reflecting broader economic pressures and shifting consumer behaviours. The results are primarily due to a rise in VAT, which further increased already elevated prices. Persistently high inflation has placed additional strain on household purchasing power, while a deteriorating economic outlook, marked by a large fiscal deficit and geopolitical instability, has prompted many consumers to delay or cancel non-es

Volume sales of imaging devices are set to decline in 2025 as consumers increasingly prefer to take pictures on their smartphones, rather than purchasing separate devices. The ease of capturing high-quality images on smartphones has reduced demand for specialised equipment, especially among casual users who are neither professionals nor talented amateurs.