On the way to the company’s target of smoke-free products to be accounting for two thirds of PMI’s net revenue by 2030, the figure had reached its highest level to date of 41% in the third quarter of 2025. The smoke-free side of PMI’s business also topped USD3 billion in gross profit for the first time in the same period. In addition to these landmarks, PMI still remains the second biggest player in the traditional combustible cigarette industry, behind only Chinese monopoly CNTC.
Philip Morris International Inc
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