Restaurant Brands International is a global consumer foodservice holding company made up of four brands: Burger King, Tim Hortons, Popeyes Louisiana Kitchen and Firehouse Subs. While North America still dominates RBI’s sales, the company is expanding in other regions of the world, as shown by its plans to open more than 500 Firehouse Subs outlets in Brazil over the next 10 years, although it is also investing heavily in its existing Burger King network under its “Reclaim the Flame” programme.
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Overview:
Euromonitor International's report on Restaurant Brands International Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Foodservice market and the global economy. Company and market share data provide a detailed look at the financial position of Restaurant Brands International Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Restaurant Brands International Inc.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWPT analysis of Restaurant Brands International Inc provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research you can trust:
Euromonitor International's company profile reports are written by our Consumer Foodservice research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
Executive summary
Top companies at a glance
RBI’s global footprint
North America dominates RBI’s revenues
RBI remodelling its restaurants
The US market takes a clear lead in foodservice per capita spending
Some 90% of fibre-based packaging from recycled or certified sources
North America will lead new growth for RBI in the coming years
Little change expected in the foodservice top 10 rankings
Consumer foodservice remains a fragmented industry, particularly in outlet terms
McDonald’s and Yum! Brands remain RBI’s key competitors
Key categories and markets
Key brands
North America remains RBI’s leading region for LSR sales
Significant shares for chicken LSR in the US, Canada and Turkey
US will dominate new sales over 2024-2027
North America dominates RBI’s sales in cafés/bars
Tim Hortons continues expanding in China
Key findings
Projected company sales: FAQs (1)
Projected company sales: FAQs (2)
Consumer Foodservice
Consumer foodservice is composed of cafés/bars, full-service restaurants, limited-service restaurants, self-service cafeterias and street stalls/kiosks.
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