Diageo Plc

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Global Company Profile Oct 2025

Diageo is the leading spirits player in the global alcoholic drinks market, with an impressive portfolio of well-known brands, including Johnnie Walker, Smirnoff, Baileys and Captain Morgan. In value terms, Diageo leads both the whiskies and white spirits categories globally, and is also the leading stout player, thanks to the Guinness brand, which accounts for more than half of sales in this category in a number of country markets.

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