Jewellery in Sweden demonstrated resilience in 2025, with 3% growth in 2025, driven by premiumisation, sustainability, and innovative retail strategies. However, the category also experienced polarisation; as some consumers traded up towards premium brands, others, facing tighter budgets, turned to costume jewellery and lower-priced fine jewellery. The category is expected to maintain its growth trajectory, with a forecast current value CAGR of 4% to reach SEK7.1 billion by 2030. Consumer prefer

Romania's jewellery sales demonstrated resilience in 2025, with growth driven by increasing demand for premium products and the perception of jewellery as a suitable investment despite austerity measures imposed by the Romanian government and skyrocketing gold prices. The market experienced growth, driven by market polarisation and demand for sustainable products. Fine jewellery is by far the more valuable category, with sales of RON2.2 billion in 2025, and will be key to a forecast CAGR of 7% o

Jewellery in Poland exhibited a robust performance in 2025, driven by economic recovery, shifting consumer behaviour, and industry consolidation. The retail value of jewellery reached PLN4.0 billion, representing 6% growth from the previous year. This was largely driven by fine jewellery, which saw a 6% increase in retail value, marginally outpacing the overall category. The market is characterised by a mix of affordable, impulse-driven purchases, with costume jewellery remaining the largest vol

Jewellery in Mexico exhibited a strong performance in 2025, driven by the growth of fine jewellery, which saw a 10% increase in retail value sales to reach MXN17.2 billion. This growth is attributed to the increasing number of high-net-worth individuals in Mexico, a key consumer segment for luxury jewellery. The category is expected to continue growing, with retail value sales set to increase at a CAGR of 6% over the forecast period to MXN60.9 billion by 2030. To succeed in this market, brands s

Jewellery in the Netherlands exhibited retail current value growth of 5% in 2025, reaching EUR1.2 billion, driven by the demand for affordable products and the popularity of social media and influencers. Costume jewellery continued to see rising popularity, benefiting from its affordability and the promotional efforts of brands through social media platforms. Manufacturers and retailers continued to invest in the promotion and introduction of new products and collections, maintaining dynamism th

The jewellery market in Turkey experienced significant value growth in 2025, despite inflation peaking and trending down. This was driven by tourism recovery, increasing demand for fine jewellery, and the rising prominence of local designer brands. Fine jewellery saw the highest value growth, with an increasing popularity of lab-grown diamonds and rising number of high-net-worth individuals (HNWIs) in Turkey. The market also benefited from the adoption of capsule collections by established playe

Jewellery in Thailand experienced growth in 2025, driven by rising disposable incomes and a growing middle class, fuelling demand for unique, high-quality pieces. The market is characterised by a polarisation between investment-driven gold purchases and trend-led fashion jewellery spending. The significance of tourism, especially affluent visitors, has significantly boosted sales in major shopping districts like Bangkok and Phuket. Technological advancements, such as digital marketing, online sh

Jewellery in Hong Kong experienced a decline in 2025 largely due to economic uncertainty and changes in consumer behaviour. Despite this, the jewellery category remains attractive due to the growing number of high-net-worth individuals (HNWIs), and the strong demand for fine jewellery, particularly from mainland Chinese tourists. Key trends shaping the future include the continued dominance of fine jewellery, driven by investment demand for high-purity gold jewellery, and the growing importance

Jewellery in South Korea demonstrated dynamic value growth, driven by demand for fine jewellery despite volume contraction due to gold prices. Market polarisation has intensified sharply, with consumers gravitating toward luxury brands or affordable alternatives, squeezing mid-tier offerings. Lab-grown diamonds emerged as a key growth driver through competitive pricing and ethical positioning. Strong growth is forecast to continue, with fine jewellery continuing to dominate. Department stores ha

Jewellery in Singapore experienced slow performance in 2025, with retail value sales growing by 4% to SGD3.9 billion. Driven by the demand for luxury and high-quality jewellery pieces among Singapore's affluent population, fine jewellery remained the largest category in terms of retail value sales, accounting for a significant portion of total jewellery sales. Economic stability and a rebound in tourism supported growth in both the luxury and mid-tier segments. The influence of Gen Z consumers w

In 2025, jewellery in the United Arab Emirates achieved robust growth, driven by luxury demand from an expanding base of high-net-worth individuals and market polarisation favouring the premium segment. Fine jewellery led the category, fuelled by strong demand from Indian tourists attracted to competitive pricing and instalment options. The competitive landscape remained fragmented, with Damas maintaining its lead while Malabar Group emerged as the most significant gainer. A landmark development

Jewellery in Switzerland demonstrated resilience in 2025, with a 2% growth rate, reaching CHF1.2 billion, driven by strong demand for luxury and sustainable products. The interplay between luxury and sustainability is shaping the landscape, and brands need to balance these demands to succeed. Sustainability and ethical practices are also gaining importance, driven by consumer awareness and regulatory pressures, thereby making it crucial for brands to invest in sustainable practices and innovativ

Jewellery in Malaysia exhibited strong value sales growth in 2025, driven by eco-conscious options and increased consumer interest in investment-led jewellery, with the total retail value reaching MYR9.8 billion. This growth is expected to continue with a 5% current value CAGR to reach MYR12.5 billion by 2030. Demand was characterised by a polarisation trend, with consumers increasingly choosing either affordable fashion jewellery or premium luxury pieces. Digitalisation and sustainability are k

The jewellery market in Brazil demonstrated robust growth in 2025, with an 11% increase in current terms driven by premiumisation and symbolic gifting, resulting in a total retail value of BRL23 billion. This growth was largely supported by affluent consumers seeking investment pieces and symbolic purchases, contributing to the strong performance of fine jewellery, which reached BRL20.4 billion. Meanwhile, costume jewellery remained the largest category in terms of retail volume, with sales of 3

The jewellery category in South Africa experienced growth in 2025, driven by the rising popularity of lab-grown diamonds and fine jewellery being viewed as an investment potential. The number of high net worth individuals (HNWIs) grew to 5.6 million, supporting a potential market for luxury and investment-grade jewellery. Fine jewellery is increasingly being viewed as a long-term investment rather than a short-term luxury purchase, driven by economic uncertainty and rising living costs. The mark

The jewellery category in China experienced healthy growth in 2025, driven by rising global gold prices and consumer preference for high-purity gold products as a safe-haven asset. This trend is expected to continue, with a forecast CAGR of 4% in retail sales at current value, reaching CNY1,100,243 million by 2030. The market is becoming increasingly polarised, with growth concentrated at opposite ends of the price spectrum, and offline department stores remain the leading retail channel. To suc

The Italian jewellery market demonstrated robust growth in 2025, with a 4% increase in value terms, reaching EUR4.7 billion. This growth was driven by high-spending customers seeking fine jewellery and exclusivity, as well as others looking for value for money and affordable precious jewellery. The market's attractiveness is underscored by an increasing number of HNWIs in Italy, which rose to 150,000 in 2025 and is forecast to reach 202,700 by 2030. With gold prices reaching record highs, and in

The Indian jewellery market demonstrated remarkable resilience in 2025, with 10% growth in retail value terms, driven by consumers adapting to high gold prices by opting for affordable options like 9-karat and 14-karat gold jewellery. This trend is expected to continue, with the market projected to grow at a CAGR of 10% over the forecast period. The category's attractiveness is further enhanced by the growing number of high net worth individuals in India, which is expected to reach 73,000 by 203

Jewellery in Indonesia demonstrated resilience in 2025, with retail volume sales of seven million units and a retail value sales of IDR45,174.3 billion, with growth of 4% and 7%, respectively. This growth was driven by increasing demand for affordable and trend-driven jewellery from younger consumers, particularly Gen Z. The category is expected to continue growing over the forecast period with the focus on affordable, trend-driven, and customisable jewellery options, leveraging digital platform

The Japanese jewellery market demonstrated resilience in 2025, with a 2% growth rate to JPY1,243 billion, driven by affluent consumers who view jewellery as both a luxury item and an investment. This growth is expected to continue, with a projected CAGR of 3% to JPY1,411 billion by 2030, driven by the increasing number of HNWIs and younger generations' interest in ethical and luxury jewellery. The market remains dominated by luxury brands, with a focus on experiential retail and personalised ser

Jewellery in Canada experienced modest growth in 2025, driven by the increasing popularity of lab-grown diamonds and a growing emphasis on sustainability. The retail value sales of jewellery reached CAD10.8 billion in 2025, displaying 2% growth. Fine jewellery remained the largest category, accounting for approximately 85% share of total jewellery value sales. The category is expected to continue growing, with a forecast CAGR of 3% to CAD12.4 billion by 2030.

The jewellery market in Argentina experienced a challenging year in 2025 due to the complex economic situation, yet it saw 29% growth in retail value to ARS310.1 billion, despite a 9% decline in retail volume. The market is being driven by the entry of new international brands, particularly in fine jewellery, and the continued growth of retail e-commerce. To succeed, brands should adapt to changing consumer behaviour by investing in digital marketing and e-commerce platforms. The growth of fine

In 2025, jewellery in Germany experienced moderate retail current value growth of 1%, although volume sales saw a 1% decline, driven by cautious consumer spending habits amidst economic and political uncertainties. Value growth was driven by changing consumer preferences and technological advancements. The growing number of high-net-worth individuals in Germany drove demand for luxury goods, including fine jewellery. Retail current value growth is expected to continue throughout the forecast per

Jewellery in Taiwan showed resilience in 2025, maintaining growth despite economic uncertainty and tariff-related pressures. Polarised demand shaped performance, with high-end buyers sustaining premium sales while younger consumers drove interest in affordable luxury and personalised designs. Looking ahead, the category is expected to continue moderate growth, supported by sustainability initiatives such as lab-grown diamonds, AI-driven customisation, and evolving preferences among Generation Z