Jewellery in Singapore experienced slow performance in 2025, with retail value sales growing by 4% to SGD3.9 billion. Driven by the demand for luxury and high-quality jewellery pieces among Singapore's affluent population, fine jewellery remained the largest category in terms of retail value sales, accounting for a significant portion of total jewellery sales. Economic stability and a rebound in tourism supported growth in both the luxury and mid-tier segments. The influence of Gen Z consumers w

In 2025, jewellery in the United Arab Emirates achieved robust growth, driven by luxury demand from an expanding base of high-net-worth individuals and market polarisation favouring the premium segment. Fine jewellery led the category, fuelled by strong demand from Indian tourists attracted to competitive pricing and instalment options. The competitive landscape remained fragmented, with Damas maintaining its lead while Malabar Group emerged as the most significant gainer. A landmark development

Jewellery in Switzerland demonstrated resilience in 2025, with a 2% growth rate, reaching CHF1.2 billion, driven by strong demand for luxury and sustainable products. The interplay between luxury and sustainability is shaping the landscape, and brands need to balance these demands to succeed. Sustainability and ethical practices are also gaining importance, driven by consumer awareness and regulatory pressures, thereby making it crucial for brands to invest in sustainable practices and innovativ

Jewellery in Malaysia exhibited strong value sales growth in 2025, driven by eco-conscious options and increased consumer interest in investment-led jewellery, with the total retail value reaching MYR9.8 billion. This growth is expected to continue with a 5% current value CAGR to reach MYR12.5 billion by 2030. Demand was characterised by a polarisation trend, with consumers increasingly choosing either affordable fashion jewellery or premium luxury pieces. Digitalisation and sustainability are k

The jewellery market in Brazil demonstrated robust growth in 2025, with an 11% increase in current terms driven by premiumisation and symbolic gifting, resulting in a total retail value of BRL23 billion. This growth was largely supported by affluent consumers seeking investment pieces and symbolic purchases, contributing to the strong performance of fine jewellery, which reached BRL20.4 billion. Meanwhile, costume jewellery remained the largest category in terms of retail volume, with sales of 3

The jewellery category in South Africa experienced growth in 2025, driven by the rising popularity of lab-grown diamonds and fine jewellery being viewed as an investment potential. The number of high net worth individuals (HNWIs) grew to 5.6 million, supporting a potential market for luxury and investment-grade jewellery. Fine jewellery is increasingly being viewed as a long-term investment rather than a short-term luxury purchase, driven by economic uncertainty and rising living costs. The mark

The jewellery category in China experienced healthy growth in 2025, driven by rising global gold prices and consumer preference for high-purity gold products as a safe-haven asset. This trend is expected to continue, with a forecast CAGR of 4% in retail sales at current value, reaching CNY1,100,243 million by 2030. The market is becoming increasingly polarised, with growth concentrated at opposite ends of the price spectrum, and offline department stores remain the leading retail channel. To suc

The Italian jewellery market demonstrated robust growth in 2025, with a 4% increase in value terms, reaching EUR4.7 billion. This growth was driven by high-spending customers seeking fine jewellery and exclusivity, as well as others looking for value for money and affordable precious jewellery. The market's attractiveness is underscored by an increasing number of HNWIs in Italy, which rose to 150,000 in 2025 and is forecast to reach 202,700 by 2030. With gold prices reaching record highs, and in

The Indian jewellery market demonstrated remarkable resilience in 2025, with 10% growth in retail value terms, driven by consumers adapting to high gold prices by opting for affordable options like 9-karat and 14-karat gold jewellery. This trend is expected to continue, with the market projected to grow at a CAGR of 10% over the forecast period. The category's attractiveness is further enhanced by the growing number of high net worth individuals in India, which is expected to reach 73,000 by 203

Jewellery in Indonesia demonstrated resilience in 2025, with retail volume sales of seven million units and a retail value sales of IDR45,174.3 billion, with growth of 4% and 7%, respectively. This growth was driven by increasing demand for affordable and trend-driven jewellery from younger consumers, particularly Gen Z. The category is expected to continue growing over the forecast period with the focus on affordable, trend-driven, and customisable jewellery options, leveraging digital platform

The Japanese jewellery market demonstrated resilience in 2025, with a 2% growth rate to JPY1,243 billion, driven by affluent consumers who view jewellery as both a luxury item and an investment. This growth is expected to continue, with a projected CAGR of 3% to JPY1,411 billion by 2030, driven by the increasing number of HNWIs and younger generations' interest in ethical and luxury jewellery. The market remains dominated by luxury brands, with a focus on experiential retail and personalised ser

Jewellery in Canada experienced modest growth in 2025, driven by the increasing popularity of lab-grown diamonds and a growing emphasis on sustainability. The retail value sales of jewellery reached CAD10.8 billion in 2025, displaying 2% growth. Fine jewellery remained the largest category, accounting for approximately 85% share of total jewellery value sales. The category is expected to continue growing, with a forecast CAGR of 3% to CAD12.4 billion by 2030.

The jewellery market in Argentina experienced a challenging year in 2025 due to the complex economic situation, yet it saw 29% growth in retail value to ARS310.1 billion, despite a 9% decline in retail volume. The market is being driven by the entry of new international brands, particularly in fine jewellery, and the continued growth of retail e-commerce. To succeed, brands should adapt to changing consumer behaviour by investing in digital marketing and e-commerce platforms. The growth of fine

In 2025, jewellery in Germany experienced moderate retail current value growth of 1%, although volume sales saw a 1% decline, driven by cautious consumer spending habits amidst economic and political uncertainties. Value growth was driven by changing consumer preferences and technological advancements. The growing number of high-net-worth individuals in Germany drove demand for luxury goods, including fine jewellery. Retail current value growth is expected to continue throughout the forecast per

Jewellery in Taiwan showed resilience in 2025, maintaining growth despite economic uncertainty and tariff-related pressures. Polarised demand shaped performance, with high-end buyers sustaining premium sales while younger consumers drove interest in affordable luxury and personalised designs. Looking ahead, the category is expected to continue moderate growth, supported by sustainability initiatives such as lab-grown diamonds, AI-driven customisation, and evolving preferences among Generation Z

Jewellery in the Philippines demonstrated significant growth in 2025, with retail value sales reaching PHP41.7 billion, representing growth of 9%. Market polarisation drove jewellery growth, with diverging demand between affordable, mass-produced pieces and high-end, luxury items. The demand for fine jewellery was supported by improved consumer sentiment towards spending and the growth of high-net-worth individuals (HNWIs), reaching 5,596 in 2025. With a forecast CAGR of 5% to PHP53.9 billion by

The jewellery market in France maintained a positive value performance in 2025, despite softer volume trends, as higher-value purchases supported overall growth. Competition remained fragmented but dominated by established players, with brand strength and positioning shaping dynamics. Personalisation and digital engagement reinforced consumer connection, while sustainability gained importance in brand strategies. Distribution stayed stable, with offline retail dominant and omnichannel execution

Jewellery in Spain experienced a slight slowdown in retail value growth in 2025 due to socioeconomic factors, with a growth rate of 3% in current terms. Sales were driven by the rising median disposable income although polarisation was seen. Sales are expected to continue growing, with a retail current value CAGR of 2% from 2025 to 2030, with value sales driven by fine jewellery and volume sales by costume jewellery. To succeed, brands need to leverage social media influencers, e-commerce, and a

Jewellery in Australia experienced slower growth in 2025. Despite optimistic economic indicators, such as rising disposable income and increased consumer confidence, the market retained slow growth from 2024 to 2025, impacted by surging prices as retailers and manufacturers experienced rising input costs. However, jewellery in Australia is expected to continue growing, albeit slowly, driven by consumer demand for vintage and retro styles, as well as sustainable, nostalgic, and ethically sourced

Jewellery exhibited resilience in the UK in 2025, with a retail value of GBP4771 million, representing growth of 3%, despite a slight decline in retail volumes. Value growth was driven by consumers seeking accessible luxury and branded products. Sales are expected to continue growing, although at a slower rate, with a CAGR of 1% anticipated in the forecast period to reach GBP5,026 million in 2030, driven by increasing demand for affordable luxury and the growing purchasing power of younger audie

Jewellery in the US is characterised by growth driven primarily by fine jewellery, as consumers adopt a mantra of buying better but less. Despite a challenging economic environment, with cooling inflation and interest rates, and new disruptions emerging from tariffs, jewellery experienced positive current value growth in 2025. The number of high-net-worth individuals in the US is forecast to continue growing, indicating a potential increase in demand for luxury goods like fine jewellery over the

In 2024, the jewellery market in Sweden continued to face challenges related to inflation and the ongoing cost-of-living crisis. After a surge in weddings in 2021 and 2022, the number of weddings declined in 2023 and 2024 as inflation and rising living costs caused many consumers to postpone or scale down their celebrations. This impacted both fine and costume jewellery, with fine jewellery, particularly engagement rings and wedding bands, seeing less demand compared to the rebound from the post

In 2024, jewellery recorded steady retail value sales growth in Romania, reaching 13%. While both fine and costume jewellery have seen dynamic growth, fine jewellery experienced a marginally higher increase, driven by a rising demand for premium and investment pieces. As such, fine jewellery was the best performing category with retail value sales growth of 13%. This uplift in growth reflects a growing inclination toward luxury and high-value items, especially in the context of economic uncertai

Jewellery sales in the Netherlands recorded positive retail value growth of 7% in 2024. While the willingness to purchase fashion products and accessories remains high among the Dutch, many consumers were adopting a more cautious attitude towards spending, resulting in slower growth compared to 2023. Manufacturers and retailers continued to invest in new products and promotions in order to encourage consumers to purchase jewellery products, with the category seeing more diversity of products in