PROSPECTS AND OPPORTUNITIES
International players are expected to enter jewellery, impacting the competitive landscape
The opening of imports following Javier Milei's assumption of office in December 2023 has significantly altered the business landscape in Argentina, making it more attractive for international brands to consider entering the local market. Under the previous government, import restrictions had created substantial barriers for foreign brands, but the new administration's efforts to streamline and simplify the import process has opened up opportunities for global brands.
Retail e-commerce set to see continued and strong development over the forecast period
Retail e-commerce will continue to experience growth in Argentina, with prominent brands such as Isadora, Todo Moda, Pandora, and Swarovski increasingly focusing their marketing strategies on driving sales through digital platforms. These brands are leveraging strong discount promotions and offering convenient payment options, such as paying in instalments with no interest or low-interest rates, making purchases more accessible to a wider range of consumers.
Independent designers will use Instagram to promote and showcase their costume jewellery designs
Across the next five years, there will be an ongoing rise in independent designers offering their costume jewellery through social networks, particularly Instagram, which has become a key platform for promoting and selling. This digital channel allows designers to reach a broad audience, particularly consumers eager for unique and original products.
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Overview:
Understand the latest market trends and future growth opportunities for the Jewellery industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jewellery industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Jewellery in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Jewellery in Argentina?
- Which are the leading brands in Jewellery in Argentina?
- How significant is tourism in determining sales and demand for Jewellery in Argentina?
- How are COVID-19 and global recession impacting demand for Jewellery in Argentina?
- In the wake of COVID-19, how soon can Jewellery be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Jewellery in Argentina - Category analysis
KEY DATA FINDINGS
Retail volume decline for jewellery as rising inflation challenges sales
Men's brand Gogo aims to expand its presence and performance through franchises
Blue Star Group continues the expansion of its Isadora and Todo Moda brands
International players are expected to enter jewellery, impacting the competitive landscape
Retail e-commerce set to see continued and strong development over the forecast period
Independent designers will use Instagram to promote and showcase their costume jewellery designs
Personal Accessories in Argentina - Industry Overview
Personal accessories in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
DISCLAIMER
The following categories and subcategories are included:
Jewellery
- Costume Jewellery
- Fine Jewellery
Jewellery
Jewellery is a kind of personal adornment usually made with various precious and semi-precious materials such as gemstones, precious metals, beads, glass, and shells. Jewellery is segmented as either real or costume jewellery. Hair Accessories are not included as part of Real or Costume jewellery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Jewellery research and analysis database.
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