COMPETITIVE LANDSCAPE
Chow Tai Fook maintains its lead through trust, targeting and innovation
In 2025, Chow Tai Fook maintained its company and brand lead with a 15% share. However, Richemont Asia Pacific gained share, reaching 10% at a company level, with Cartier on 6% at a brand level.
International luxury houses tapping into intensive clienteling and personalised experiences
International luxury houses are driving recovery through intensive clienteling and personalised experiences that foster deep loyalty among HNWIs. At the same time, a growing cohort of agile, niche designers operate primarily through e-commerce, social media and short-term pop-ups to bypass high fixed retail costs, using distinctive storytelling to appeal to digitally native consumers.
Future Rocks teams up with a nail studio in a cross-segment collaboration
With cross-segment collaboration becoming an increasingly effective strategy for reaching younger consumers, Future Rocks aligned with a nail studio to extend its presence into settings that reflect Gen Z’s everyday routines, positioning lab-grown diamonds as approachable and style-driven. These workshop-based experiences will lower entry barriers for luxury jewellery, allowing this audience to engage with the brand through touchpoints that emphasise creativity, community, and shareable content, qualities that will remain central to Gen Z’s purchasing motivations.
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Overview:
Understand the latest market trends and future growth opportunities for the Jewellery industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jewellery industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Jewellery in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Jewellery in Hong Kong, China?
- Which are the leading brands in Jewellery in Hong Kong, China?
- How significant is tourism in determining sales and demand for Jewellery in Hong Kong, China?
- How are COVID-19 and global recession impacting demand for Jewellery in Hong Kong, China?
- In the wake of COVID-19, how soon can Jewellery be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Jewellery in Hong Kong, China - Category analysis
KEY DATA FINDINGS
Declining sales due to economic uncertainty and changing consumer behaviour
Gold jewellery sales surge driven by mainland Chinese tourists
Investment demand drives fine jewellery sales during Golden Week
Gen Z engagement shaped by experiential retail expectations
Experiential retail and sustainability drive growth among young consumers
Tourist spending will remain a core engine of recovery
Immersive formats and collaborations to shape Gen Z jewellery demand
Chow Tai Fook maintains its lead through trust, targeting and innovation
International luxury houses tapping into intensive clienteling and personalised experiences
Future Rocks teams up with a nail studio in a cross-segment collaboration
Physical stores remain indispensable for jewellery sales
Retail e-commerce continues to make headway
Personal Accessories in Hong Kong, China - Industry Overview
Polarised demand and evolving behaviour reshape personal accessories
Market polarisation drives bifurcated demand and brand strategies
Chow Tai Fook successfully navigates market polarisation
Transformative influence of Gen Z and evolving tourism
Omnichannel strategies drive customer connection and loyalty
Microbrands and niche players capitalise on demand for self-expression
Competition intensifies across three emerging arenas
Patek Philippe’s new experiential flagship store
Offline retail remains central to personal accessories sales
Online retail playing an increasingly complementary role
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Jewellery
- Costume Jewellery
- Fine Jewellery
Jewellery
Jewellery is a kind of personal adornment usually made with various precious and semi-precious materials such as gemstones, precious metals, beads, glass, and shells. Jewellery is segmented as either real or costume jewellery. Hair Accessories are not included as part of Real or Costume jewellery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Jewellery research and analysis database.
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