COMPETITIVE LANDSCAPE
Established players dominate a fragmented market
Jewellery in France remained fragmented in 2025, with competitive dynamics shaped less by structural change and more by the positioning strategies of established players. Leadership continued to be held by large high-end companies, with Richemont SA, Cie Financière maintaining its position with 17% as the leading company in value terms, followed by LVMH Moët Hennessy Louis Vuitton SA with 11% and Kering SA with 6%.
Sustainability and social media drive differentiation
Competition was increasingly defined by how effectively brands reinforced relevance, legitimacy and consumer trust. Sustainability and inclusivity became important tools in this context, not as disruptive forces but as strategic levers that supported brand equity.
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Overview:
Understand the latest market trends and future growth opportunities for the Jewellery industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jewellery industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Jewellery in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Jewellery in France?
- Which are the leading brands in Jewellery in France?
- How significant is tourism in determining sales and demand for Jewellery in France?
- How are COVID-19 and global recession impacting demand for Jewellery in France?
- In the wake of COVID-19, how soon can Jewellery be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Jewellery in France - Category analysis
KEY DATA FINDINGS
Jewellery records modest value growth despite softer demand
Design innovation and personalisation support market resilience
Transparency and sourcing strategies gain importance
Men’s and unisex jewellery expand as a structural growth lever
Ethical alternatives challenge tradition in high-end jewellery
Established players dominate a fragmented market
Sustainability and social media drive differentiation
In-store experience drives offline strength
E-commerce complements physical retail
Personal Accessories in France - Industry Overview
EXECUTIVE SUMMARY
Value-led growth returns in 2025
Premium categories underpin market growth
Value growth supported despite ongoing uncertainty
Shifting consumption patterns shape uneven growth
Gen Z accelerates deconsumerism and value-led luxury
Traditional and connected watches remain best positioned for future growth
High-end players sustain influence in a fragmented landscape
Circularity and retail innovation reinforce sustainability
Production efficiency and supply chain transparency gain momentum
Retail offline remains the dominant channel for personal accessories
E-commerce maintains a stable but secondary role
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Jewellery
- Costume Jewellery
- Fine Jewellery
Jewellery
Jewellery is a kind of personal adornment usually made with various precious and semi-precious materials such as gemstones, precious metals, beads, glass, and shells. Jewellery is segmented as either real or costume jewellery. Hair Accessories are not included as part of Real or Costume jewellery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Jewellery research and analysis database.
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