COMPETITIVE LANDSCAPE
Leading brands maintain positions through innovation and brand recognition
The jewellery landscape in Malaysia is fragmented, with the top five manufacturers holding 34% combined value share. In 2025, Poh Kong Holdings Bhd led with a 10% share, followed by Wah Chan Consolidated Sdn Bhd with 9%, Tomei Consolidated Bhd with 8%, Habib Jewels Sdn Bhd with 5%, and Mystique Universal Sdn Bhd with 2%.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Jewellery industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jewellery industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Jewellery in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Jewellery in Malaysia?
- Which are the leading brands in Jewellery in Malaysia?
- How significant is tourism in determining sales and demand for Jewellery in Malaysia?
- How are COVID-19 and global recession impacting demand for Jewellery in Malaysia?
- In the wake of COVID-19, how soon can Jewellery be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Jewellery in Malaysia - Category analysis
KEY DATA FINDINGS
Market polarisation, sustainability and affordability aid jewellery growth
Luxury and affordable pieces both drive sales growth in polarised market
Challengers versus incumbents shape market dynamics
Sustainable designs drive innovation with eco-friendly materials
Growth for mid-range brands to be driven by affordability
Digitalisation to drive future growth opportunities
The impact of ethical sourcing and lab-grown diamond adoption
Leading brands maintain positions through innovation and brand recognition
Offline retail dominates jewellery sales through branded stores
Personal Accessories in Malaysia - Industry Overview
KEY DATA FINDINGS
Gen Z influence, sustainability and AI and tech innovation lead industry trends
Market resilience amid economic pressures and consumer polarisation
Younger consumers and modest style reshape purchasing behaviour and preferences
AI and innovation key for brands to engage customers and improve operational efficiency
Sustained expansion forecast for personal accessories amidst evolving consumer habits
Virtual innovation and interactive flagships to elevate Malaysian retail experiences
Sustainable materials to drive innovation in product design
Leading brands maintain positions through quality and innovation
Emerging brands Pokédots and TALEE slowly gain traction
AI-powered shopping and social commerce drive online sales growth
Uniqlo collaborations with Anya Hindmarch and JW Anderson to drive consumer engagement
All Love gains recognition through exclusivity and accessibility
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Jewellery
- Costume Jewellery
- Fine Jewellery
Jewellery
Jewellery is a kind of personal adornment usually made with various precious and semi-precious materials such as gemstones, precious metals, beads, glass, and shells. Jewellery is segmented as either real or costume jewellery. Hair Accessories are not included as part of Real or Costume jewellery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Jewellery research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!