COMPETITIVE LANDSCAPE
Pandora and Lovisa maintain lead, while interest in lab-grown diamonds enhances competition
Jewellery in Australia remained highly fragmented in 2025. Michael Hill Jeweller (Australia) Pty Ltd led with a market share of 9%, followed by Pandora Jewelry Pty Ltd and Lovisa Holdings Ltd, holding an 8% and 5% market share respectively.
Jewelers Mutual Group gains competitive advantage by acquiring Jewellers Loop
The competitive landscape in Australia’s jewellery market is evolving, with new players gaining traction in niche segments. The Volte, an Australian designer fashion rental marketplace, is excelling with its peer-to-peer rental model, meeting demand for luxury event accessories by combining robust authentication, influencer-driven marketing, and a user-friendly digital platform.
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Overview:
Understand the latest market trends and future growth opportunities for the Jewellery industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jewellery industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Jewellery in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Jewellery in Australia?
- Which are the leading brands in Jewellery in Australia?
- How significant is tourism in determining sales and demand for Jewellery in Australia?
- How are COVID-19 and global recession impacting demand for Jewellery in Australia?
- In the wake of COVID-19, how soon can Jewellery be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Jewellery in Australia - Category analysis
KEY DATA FINDINGS
Demand for vintage styles and ethically sourced products contributes to growth
Sustainability and AI-driven personalisation drive resilience in jewellery value sales
Lovisa leads vintage jewellery revival, boosting jewellery value sales
Nostalgia and sustainability set to shape consumer preference
AI innovation forecast to shape future business strategies
Pandora and Lovisa maintain lead, while interest in lab-grown diamonds enhances competition
Jewelers Mutual Group gains competitive advantage by acquiring Jewellers Loop
Retail channel mix diversifies, supported by omni-channel strategies
Personal Accessories in Australia - Industry Overview
EXECUTIVE SUMMARY
Economic pressures and consumer preferences deepen market polarisation
AI-enhanced personal accessories reshape the Australian market
Increased tourism in Australia boosts travel gear sales across consumer segments
Polarisation set to deepen, widening the gap between affordable and luxury brands
Sustainability and AI enhancements expected to drive business innovation
While top brands maintain their lead, Erebus Watches gains traction
Jewelers Mutual Group gains competitive edge by acquiring Jewellers Loop
Retail e-commerce continues to gain popularity
Luxury brands expand their networks, while The Volte launches rental platform
Country Reports Disclaimer
The following categories and subcategories are included:
Jewellery
- Costume Jewellery
- Fine Jewellery
Jewellery
Jewellery is a kind of personal adornment usually made with various precious and semi-precious materials such as gemstones, precious metals, beads, glass, and shells. Jewellery is segmented as either real or costume jewellery. Hair Accessories are not included as part of Real or Costume jewellery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Jewellery research and analysis database.
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