COMPETITIVE LANDSCAPE
Teilor maintains lead with extensive network and loyalty programs
In 2025, Teilor SRL led the market with 18% share, followed by Richemont SA, Cie Financière with 10%.
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Overview:
Understand the latest market trends and future growth opportunities for the Jewellery industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jewellery industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Jewellery in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Jewellery in Romania?
- Which are the leading brands in Jewellery in Romania?
- How significant is tourism in determining sales and demand for Jewellery in Romania?
- How are COVID-19 and global recession impacting demand for Jewellery in Romania?
- In the wake of COVID-19, how soon can Jewellery be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Jewellery in Romania - Category analysis
KEY DATA FINDINGS
Romanian jewellery market grows despite austerity measures and volatile gold prices
Jewellery sales grow despite austerity measures
Volatile gold prices see brands introduce recycled precious metals products
Market polarisation supports growth for both fine jewellery and costume jewellery
Sustainability demands drive lab-grown diamond design
Brands to leverage male consumer demands with athlete partnerships and male-centric offerings
Sustainable practices to drive business growth
Luxury jewellery to gain ground as consumers seek exclusivity
Teilor maintains lead with extensive network and loyalty programs
Offline dominates, while e-commerce grows with omnichannel strategies and fast fashion brands
Personal Accessories in Romania - Industry Overview
Market split between affordable and premium personal accessories as appetite for luxury grows in Romania
Market shifts towards polarisation in 2025
High growth across categories buoyed by premium demand
Resale and rental initiatives gain traction among Romanian consumers
Gen Z drives demand for sustainable personal accessories
Market polarisation to see premium demand escalate but pricing to remain integral to mainstream purchases
Sustainability to inform future consumer choice
AI-integration and innovation to drive fastest growth in connected watches
Luxury players and local brands shape competitive landscape
Offline retail leads with specialists and a focus on store ambience
E-commerce commands 21% of sales
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Jewellery
- Costume Jewellery
- Fine Jewellery
Jewellery
Jewellery is a kind of personal adornment usually made with various precious and semi-precious materials such as gemstones, precious metals, beads, glass, and shells. Jewellery is segmented as either real or costume jewellery. Hair Accessories are not included as part of Real or Costume jewellery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Jewellery research and analysis database.
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