PROSPECTS AND OPPORTUNITIES
Premiumisation and customisation will be key growth drivers across the forecast period
Over the next five years, Romania's jewellery market will see an ongoing shift towards premiumisation, with both fine and costume jewellery benefiting from growing consumer sophistication. Consequently, retail sales are set to grow at a current value CAGR of 5% (2024 constant value CAGR of 2%) over the forecast period to RON2.
There is an opportunity for men's jewellery to gain ground across the next five years
Across the forecast period, men's jewellery may emerge as a growing segment in Romania's jewellery market. Traditionally seen as a predominantly female category, jewellery for men has growth opportunities, as more men seek pieces that reflect their personal style and status.
Consumers purchasing choices are expected to be increasingly influenced by sustainability
Sustainability is set to become an increasingly significant factor in Romania's jewellery market over the forecast period, particularly as younger generations, such as Millennials and Gen Z, grow in purchasing power. These consumers are highly attuned to the ethical implications of their purchases and often place greater emphasis on sustainability, seeking out products that align with their values.
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Overview:
Understand the latest market trends and future growth opportunities for the Jewellery industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jewellery industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Jewellery in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Jewellery in Romania?
- Which are the leading brands in Jewellery in Romania?
- How significant is tourism in determining sales and demand for Jewellery in Romania?
- How are COVID-19 and global recession impacting demand for Jewellery in Romania?
- In the wake of COVID-19, how soon can Jewellery be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Jewellery in Romania - Category analysis
KEY DATA FINDINGS
Fine jewellery experiences the strongest uplift, benefiting from being viewed as an investment piece
Customisation and personalisation are key drivers of sales within fine jewellery
Teilor SRL continues to lead with a diverse product portfolio in jewellery
Premiumisation and customisation will be key growth drivers across the forecast period
There is an opportunity for men's jewellery to gain ground across the next five years
Consumers purchasing choices are expected to be increasingly influenced by sustainability
Personal Accessories in Romania - Industry Overview
Personal accessories in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
DISCLAIMER
The following categories and subcategories are included:
Jewellery
- Costume Jewellery
- Fine Jewellery
Jewellery
Jewellery is a kind of personal adornment usually made with various precious and semi-precious materials such as gemstones, precious metals, beads, glass, and shells. Jewellery is segmented as either real or costume jewellery. Hair Accessories are not included as part of Real or Costume jewellery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Jewellery research and analysis database.
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