PROSPECTS AND OPPORTUNITIES
The ongoing demographic shift is expected to challenge growth
Over the forecast period, demand on jewellery is expected to slowly recover from the significant drop registered in 2022, aligned with Russia's invasion of Ukraine. The performance of the jewellery sector in Ukraine will be heavily influenced by the ongoing demographic challenges and the strained disposable incomes of the average consumer.
Silver jewellery is expected to gain popularity, offering a more affordable alternative to gold
Across the forecast period, costume jewellery is expected to record positive retail value and volume growth, offering greater affordability than fine jewellery while allowing consumers to experiment with various styles and trends. With its relatively lower price point, costume jewellery will appeal to a broader audience, particularly those who want to stay fashionable without committing to the high costs of fine jewellery.
Jewellery and watch specialists are anticipated to lead sales while retail e-commerce gains ground
Over the forecast period, the jewellery market is expected to become more concentrated as branded items gain more importance. Manufacturers and retailers are likely to place greater emphasis on advertising their brands, which will help strengthen consumer loyalty and drive sales.
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Overview:
Understand the latest market trends and future growth opportunities for the Jewellery industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jewellery industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Jewellery in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Jewellery in Ukraine?
- Which are the leading brands in Jewellery in Ukraine?
- How significant is tourism in determining sales and demand for Jewellery in Ukraine?
- How are COVID-19 and global recession impacting demand for Jewellery in Ukraine?
- In the wake of COVID-19, how soon can Jewellery be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Jewellery in Ukraine - Category analysis
KEY DATA FINDINGS
The ongoing war in Ukraine leads jewellery to be considered an unessential item in 2024
Gold, silver, and other precious stones remain an important aspect of Ukrainian identity
Local players hold strong positions in the jewellery landscape, led by domestic company Zolotoy Vek PP
The ongoing demographic shift is expected to challenge growth
Silver jewellery is expected to gain popularity, offering a more affordable alternative to gold
Jewellery and watch specialists are anticipated to lead sales while retail e-commerce gains ground
Personal Accessories in Ukraine - Industry Overview
Personal accessories in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
DISCLAIMER
The following categories and subcategories are included:
Jewellery
- Costume Jewellery
- Fine Jewellery
Jewellery
Jewellery is a kind of personal adornment usually made with various precious and semi-precious materials such as gemstones, precious metals, beads, glass, and shells. Jewellery is segmented as either real or costume jewellery. Hair Accessories are not included as part of Real or Costume jewellery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Jewellery research and analysis database.
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