COMPETITIVE LANDSCAPE
Cartier and Bucherer lead as landscape remains concentrated
The jewellery landscape in Switzerland is concentrated, with the top three manufacturers – Cartier International SNC, Bucherer AG and Chopard & Cie SA – holding significant shares. In 2025, Cartier led with a 12% value share, followed by Bucherer with 7% and Chopard & Cie with 6%.
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Overview:
Understand the latest market trends and future growth opportunities for the Jewellery industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jewellery industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Jewellery in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Jewellery in Switzerland?
- Which are the leading brands in Jewellery in Switzerland?
- How significant is tourism in determining sales and demand for Jewellery in Switzerland?
- How are COVID-19 and global recession impacting demand for Jewellery in Switzerland?
- In the wake of COVID-19, how soon can Jewellery be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Jewellery in Switzerland - Category analysis
KEY DATA FINDINGS
Premium products and ethical practices fuel growth
Market polarisation sustains modest growth
Sustainability and ethics reshape product development
Lab-grown diamonds and recycled gold gain traction
The interplay between luxury and sustainability is predicted to impact jewellery
Gen Z and AI set to reshape brand engagement and personalisation
Cartier and Bucherer lead as landscape remains concentrated
E-commerce drives change in retail landscape
Innovative brands capitalise on emerging trends
Personal Accessories in Switzerland - Industry Overview
Tech innovation, sustainability and luxury demand propel growth in personal accessories
Performance and structural drivers of personal accessories
AI and tech innovation boosts sales of connect watches
Sustainability drives innovation in product design
Affluent consumers set to drive growth of luxury and premium products
Sustainability to further shape industry landscape
Technological integration and the future role of artificial intelligence
The Swatch Group Ltd and Rolex SA lead landscape despite shifts
Resale and rental trends reshape market dynamics and opportunities
Offline retail leads with e-commerce gaining traction
E-commerce gains share with convenience and discounts
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Jewellery
- Costume Jewellery
- Fine Jewellery
Jewellery
Jewellery is a kind of personal adornment usually made with various precious and semi-precious materials such as gemstones, precious metals, beads, glass, and shells. Jewellery is segmented as either real or costume jewellery. Hair Accessories are not included as part of Real or Costume jewellery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Jewellery research and analysis database.
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