COMPETITIVE LANDSCAPE
Leading manufacturers maintain share amidst changing landscape
The jewellery market in Indonesia remains fragmented, with multiple players competing for share. In 2025, the top manufacturers were Sumber Kreasi Cipta Logam Pt, LVMH Moët Hennessy Louis Vuitton SA, and Frank & Co Pt, each with a value share of just 2%.
Digital acceleration and changing consumer preferences creates new opportunities
The rise of challenger brands and their digital acceleration strategies has presented new opportunities for businesses in jewellery. Local brands like Lore Jewellery are successfully leveraging e-commerce platforms and social media to reach younger consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Jewellery industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jewellery industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Jewellery in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Jewellery in Indonesia?
- Which are the leading brands in Jewellery in Indonesia?
- How significant is tourism in determining sales and demand for Jewellery in Indonesia?
- How are COVID-19 and global recession impacting demand for Jewellery in Indonesia?
- In the wake of COVID-19, how soon can Jewellery be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Jewellery in Indonesia - Category analysis
KEY DATA FINDINGS
Younger consumers drive demand for trendy and affordable jewellery
Gen Z driving growth with demand for affordable jewellery
Fine jewellery dominates the market despite challenges
Tariffs and supply chain pressures reshape market dynamics
Local brands expected to thrive with customisable and affordable jewellery
Fine jewellery set to maintain its dominance due to its cultural significance
Personalisation and unisex designs offer further avenues for growth
Leading manufacturers maintain share amidst changing landscape
Digital acceleration and changing consumer preferences creates new opportunities
Jewellery and watch specialists dominate sales
Retail e-commerce gains traction in fashion jewellery
Emerging trends in retail channels
Digital-native brands drive growth with affordable custom jewellery
Personal Accessories in Indonesia - Industry Overview
Sales grow fuelled by digital innovation, sustainability and a strong rebound in tourism
Market polarisation has a big impact on the market
Smaller brands gain market share through digital channels
Bright outlook for personal accessories in Indonesia
Traditional and connected watches lead growth with cultural relevance and innovation
Domestic brands strengthen their market position through localised production
Leading brands maintain share through segmentation and innovation
No significant mergers or acquisitions in 2025
Jewellery and watch specialists lead offline sales
Retail e-commerce grows rapidly with digital platforms
Hybrid shopping behaviour emerges as a key trend
Gen Z drives demand for customisable and affordable products
Local brands innovate with sustainable and cultural themes
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Jewellery
- Costume Jewellery
- Fine Jewellery
Jewellery
Jewellery is a kind of personal adornment usually made with various precious and semi-precious materials such as gemstones, precious metals, beads, glass, and shells. Jewellery is segmented as either real or costume jewellery. Hair Accessories are not included as part of Real or Costume jewellery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Jewellery research and analysis database.
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