PROSPECTS AND OPPORTUNITIES
Stable growth ahead, especially for fine jewellery
Looking ahead, jewellery in China is set to return to retail volume and current value growth. The category holds growth potential, bolstered by rising gold prices, the gradual return of consumer demand as consumers shop domestically rather than abroad, and the lower base in 2024.
Shifting trends in niche materials in fine jewellery in China
In 2023, alongside gold, culturally significant materials such as pearls and jade garnered considerable popularity in fine jewellery in China. Pearl jewellery, in particular, witnessed a surge in demand due to consumer concerns over future quality following Japan’s nuclear wastewater discharge, prompting many to make purchases swiftly, driving significant growth in this year.
Strategic brand upgrades in jewellery to attract Generation Z
With Generation Z’s purchasing power on the rise, jewellery brands are expected to undergo targeted brand upgrades to appeal to this younger generation in the forecast period. These consumers are more inclined to gather information online, exhibit a pragmatic approach to brand names, and show lower brand loyalty.
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Overview:
Understand the latest market trends and future growth opportunities for the Jewellery industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jewellery industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Jewellery in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Jewellery in China?
- Which are the leading brands in Jewellery in China?
- How significant is tourism in determining sales and demand for Jewellery in China?
- How are COVID-19 and global recession impacting demand for Jewellery in China?
- In the wake of COVID-19, how soon can Jewellery be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Jewellery in China - Category analysis
KEY DATA FINDINGS
Jewellery shows stagnation as consumer confidence declines in China in 2024
Dive into the resilience of gold jewellery
Challenges and shifts in e-commerce penetration in jewellery
Stable growth ahead, especially for fine jewellery
Shifting trends in niche materials in fine jewellery in China
Strategic brand upgrades in jewellery to attract Generation Z
Personal Accessories in China - Industry Overview
Personal accessories in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
DISCLAIMER
The following categories and subcategories are included:
Jewellery
- Costume Jewellery
- Fine Jewellery
Jewellery
Jewellery is a kind of personal adornment usually made with various precious and semi-precious materials such as gemstones, precious metals, beads, glass, and shells. Jewellery is segmented as either real or costume jewellery. Hair Accessories are not included as part of Real or Costume jewellery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Jewellery research and analysis database.
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