COMPETITIVE LANDSCAPE
Global players dominate as local brands fight for visibility
International companies continued to dominate Taiwan’s jewellery landscape in 2025, with the leading players accounting for the largest share of value sales. At national company level, Richemont Asia Pacific Ltd led with 5%, followed by LVMH Watch & Jewelry Taiwan Ltd also at 5% and Tiffany & Co at 2%.
Local jewellers embrace creativity
Leading Asian gold jewellery players such as Goldenlife Gold Jewelry, Chow Tai Fook and Chow Sang Sang (Emphasis) faced mounting pressure from small designer brands and local jewellers that are leveraging customised experiences to attract younger audiences and build word-of-mouth. In non-metropolitan areas, smaller shops benefit from lower rent and operating costs, allowing greater bargaining flexibility compared to chained brands.
Sustainable pioneers disrupt traditional norms
Emerging brands are carving out a niche by aligning with sustainability and ethical sourcing. JOY COLORI, Taiwan’s first lab-grown diamond distributor, has gained traction through strong social media engagement and consumer education initiatives, targeting younger demographics.
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Overview:
Understand the latest market trends and future growth opportunities for the Jewellery industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jewellery industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Jewellery in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Jewellery in Taiwan?
- Which are the leading brands in Jewellery in Taiwan?
- How significant is tourism in determining sales and demand for Jewellery in Taiwan?
- How are COVID-19 and global recession impacting demand for Jewellery in Taiwan?
- In the wake of COVID-19, how soon can Jewellery be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Jewellery in Taiwan - Category analysis
KEY DATA FINDINGS
Resilience through polarised demand and sustainable innovation
Value-led stability amid economic caution
The resilience of fine craftsmanship and the emergence of lab-grown diamonds
Generation Z, personalisation, and the rise of licensed collections
Value-led growth amid selective demand and persistent polarisation
Affordable luxury to reshape buying habits
AI-driven customisation is transforming engagement
Global players dominate as local brands fight for visibility
Local jewellers embrace creativity
Sustainable pioneers disrupt traditional norms
Offline retail retains dominance amid trust-led purchases
Personal Accessories in Taiwan - Industry Overview
Market polarisation and value-led consumption drive modest retail growth
Value-led growth amid cautious spending
Premiumisation strategies anchor high-end demand
Travel deficit dampens domestic demand
Polarisation and wealth creation to shape future performance
Sustainability set to strengthen competitive positioning
Cultural and digital influence to reshape luxury retail
Global players consolidate leadership through experiential retail
Local innovators gain traction via digital-first strategies
Offline retail dominates as experiential formats evolve
E-commerce accelerates through influencer-driven strategies
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Jewellery
- Costume Jewellery
- Fine Jewellery
Jewellery
Jewellery is a kind of personal adornment usually made with various precious and semi-precious materials such as gemstones, precious metals, beads, glass, and shells. Jewellery is segmented as either real or costume jewellery. Hair Accessories are not included as part of Real or Costume jewellery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Jewellery research and analysis database.
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