COMPETITIVE LANDSCAPE
Leading brands maintain dominance through innovation and sustainability
Jewellery in Germany is moderately concentrated, with the top five manufacturers holding a significant retail value share of 29%. In 2025, Cartier SA led with an 8% share, followed closely by Pandora Jewelry GmbH, also with 8%, and Thomas Sabo GmbH & Co Schmuckhandel KG, Louis Vuitton Deutschland GmbH, and Bijou Brigitte Modische Accessoires AG, each with a 4% share.
Rising number of HNWIs will offer companies opportunities for growth
There were no notable mergers, acquisitions or product launches in jewellery in Germany in 2025. Nevertheless, there are still opportunities for businesses, especially with the growing number of HNWIs in Germany.
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Overview:
Understand the latest market trends and future growth opportunities for the Jewellery industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jewellery industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Jewellery in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Jewellery in Germany?
- Which are the leading brands in Jewellery in Germany?
- How significant is tourism in determining sales and demand for Jewellery in Germany?
- How are COVID-19 and global recession impacting demand for Jewellery in Germany?
- In the wake of COVID-19, how soon can Jewellery be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Jewellery in Germany - Category analysis
KEY DATA FINDINGS
Tech integration and luxury demand drive value growth amid economic caution
Cautious spending habits, although fine jewellery sees a better performance
Technological advancements reshape jewellery design and the shopping experience
Sustainable and tech-driven jewellery redefine the category
Lab-grown diamonds spark innovation in sustainable jewellery design
Fine jewellery set to drive growth as the number of HNWIs continues to rise
Growth will be driven by rising demand for sustainable and ethically sourced pieces
Technology, customisation, and Gen Z anticipated to drive growth
Leading brands maintain dominance through innovation and sustainability
Rising number of HNWIs will offer companies opportunities for growth
Offline retail remains dominant, especially for fine jewellery
Retail e-commerce drives growth with digitalisation
Personal Accessories in Germany - Industry Overview
Premiumisation and tech integration drive value growth amid volume decline
Slowing inflation and cautious consumer spending shape category dynamics
Traditional and connected watches is the largest, with growth driven by connected watches
Sustainability is crucial, with consumers seeking recycled and biodegradable components
AI and tech innovation reshape personal accessories
Sustainable personal accessories set to drive growth
Traditional and connected watches to remain largest category and remain stable
Digital technology and market polarisation expected to become more evident
Leading brands maintain their positions, but changes in share evident
Market polarisation impacts the competitive landscape
Sustainable practices and innovation expected to drive opportunities for brands
Retail offline remains dominant as consumers still value the shopping experience
Retail e-commerce drives growth with convenience and flexibility
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Jewellery
- Costume Jewellery
- Fine Jewellery
Jewellery
Jewellery is a kind of personal adornment usually made with various precious and semi-precious materials such as gemstones, precious metals, beads, glass, and shells. Jewellery is segmented as either real or costume jewellery. Hair Accessories are not included as part of Real or Costume jewellery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Jewellery research and analysis database.
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