COMPETITIVE LANDSCAPE
Leading companies maintain dominance through diverse strategies
Thailand's jewellery market in 2025 remains fragmented, with global luxury players, large domestic firms, and a multitude of independent brands competing in different niches. Richemont Luxury (Thailand) Ltd holds the largest share at 6% in 2025, followed by Beauty Gems Group at 2%.
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Overview:
Understand the latest market trends and future growth opportunities for the Jewellery industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jewellery industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Jewellery in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Jewellery in Thailand?
- Which are the leading brands in Jewellery in Thailand?
- How significant is tourism in determining sales and demand for Jewellery in Thailand?
- How are COVID-19 and global recession impacting demand for Jewellery in Thailand?
- In the wake of COVID-19, how soon can Jewellery be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Jewellery in Thailand - Category analysis
KEY DATA FINDINGS
Economic growth and conscious consumption fuel Thailand’s jewellery category
New consumer preferences split between investment and fashion jewellery
Gold holds longer-term value compared to social media interest spikes
Consumers shift towards personalised jewellery
Sustainability and eco-friendly production drive value ggrowth
Rising middle-class wealth set to drive jewellery sales
Gold and gemstone prices expected to shape the future of fine jewellery
Sustainability and ethical sourcing to become key drivers in jewellery market
Leading companies maintain dominance through diverse strategies
Physical stores lead jewellery sales with experiential retail
Personal Accessories in Thailand - Industry Overview
Luxury and value drive growth
Luxury and value polarisation drives growth
Traditional and connected watches lead sales
Resale and rental boom among young Thai consumers
Gen Z and circular consumption set to drive future growth
Premiumisation key to future growth in personal accessories
Digital-driven engagement to shape industry future
Sustainability to gain in importance across personal accessories
Luxury giants and local brands shape competitive landscape
Omnichannel retailing boosts sales of luxury personal accessories
Luxury brands adopt omnichannel strategies to maintain trust and prestige
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Jewellery
- Costume Jewellery
- Fine Jewellery
Jewellery
Jewellery is a kind of personal adornment usually made with various precious and semi-precious materials such as gemstones, precious metals, beads, glass, and shells. Jewellery is segmented as either real or costume jewellery. Hair Accessories are not included as part of Real or Costume jewellery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Jewellery research and analysis database.
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