PROSPECTS AND OPPORTUNITIES
Continued player investment ensures positive forecast period for jewellery
Despite economic uncertainties - including high inflation, political instability and substantial household debt - the jewellery category in Thailand is expected to see a positive performance over the forecast period. Leading players in both fine and costume jewellery are anticipated to bolster demand through strategic initiatives.
Collaborations anticipated to become more prevalent, and lab-grown diamonds set to remain niche in Thailand
While Thailand’s jewellery landscape remains fragmented with numerous small brands and unbranded players, leading international brands continue to lead thanks to their strong reputations and resources. However, smaller local brands are increasingly carving out a presence in the market.
Omnichannel strategies will see greater investment as players work towards providing seamless experience to consumers
Consumer behaviour in Thailand’s jewellery market highlights the importance of omnichannel strategies. For fine jewellery, many local consumers prefer in-person shopping at stores, counters or kiosks to experience the product and seek personalised recommendations before making a purchase.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Jewellery industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jewellery industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Jewellery in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Jewellery in Thailand?
- Which are the leading brands in Jewellery in Thailand?
- How significant is tourism in determining sales and demand for Jewellery in Thailand?
- How are COVID-19 and global recession impacting demand for Jewellery in Thailand?
- In the wake of COVID-19, how soon can Jewellery be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Jewellery in Thailand - Category analysis
KEY DATA FINDINGS
Gold jewellery continues drives overall category growth in 2024
Dynamic landscape boosted by leading players
Lab-grown diamonds no threat to natural diamonds
Continued player investment ensures positive forecast period for jewellery
Collaborations anticipated to become more prevalent, and lab-grown diamonds set to remain niche in Thailand
Omnichannel strategies will see greater investment as players work towards providing seamless experience to consumers
Personal Accessories in Thailand - Industry Overview
Personal accessories in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
DISCLAIMER
The following categories and subcategories are included:
Jewellery
- Costume Jewellery
- Fine Jewellery
Jewellery
Jewellery is a kind of personal adornment usually made with various precious and semi-precious materials such as gemstones, precious metals, beads, glass, and shells. Jewellery is segmented as either real or costume jewellery. Hair Accessories are not included as part of Real or Costume jewellery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Jewellery research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!