COMPETITIVE LANDSCAPE
Leading luxury houses maintain leading shares
The jewellery market in Italy is fairly fragmented, with the top brands holding relatively small shares. In 2025, Pandora led the market, with an 8% value share, followed by Cartier and Bvlgari, with 7% and 5% shares, respectively.
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Overview:
Understand the latest market trends and future growth opportunities for the Jewellery industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jewellery industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Jewellery in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Jewellery in Italy?
- Which are the leading brands in Jewellery in Italy?
- How significant is tourism in determining sales and demand for Jewellery in Italy?
- How are COVID-19 and global recession impacting demand for Jewellery in Italy?
- In the wake of COVID-19, how soon can Jewellery be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Jewellery in Italy - Category analysis
KEY DATA FINDINGS
Italian jewellery market grows, due to innovative designs and manufacturing as the price of gold reaches record high
Luxury and mid-range jewellery drives market growth
Record gold prices push demand for affordable metals
Costume jewellery remains the largest category
Sustainability inspires design innovation and eco-friendly manufacturing
Affordable, ‘easy-to-wear’ jewellery expected to boost competition
Sustainability expected to continue influencing consumer choice
Customisation and personalisation to drive demand
Leading luxury houses maintain leading shares
Specialised stores dominate jewellery sales through expertise
Traditional fine jewellers expand their retail presence
Retail e-commerce gains traction with personalisation and price comparisons
Chantecler drives growth with silver and 9k gold launches
Personal Accessories in Italy - Industry Overview
Market polarisation defines Italy's personal accessories market in 2025
Luxury purchases drive value growth despite economic uncertainty
Jewellery records highest growth and leads value sales
Market polarises amid economic uncertainty
Sustainability expectations drive design and production innovation
AI and technology innovation provides competitive advantage
Luxury demand set to drive interest in personal accessories
Resale market expected to grow personal accessories market in Italy
Sustainability to lead to investment into natural materials and recycling
AI, data analytics and technological innovation to shape industry future
Rolex and Richemont maintain lead with luxury focus
Market stability offers opportunities
Leisure and personal goods specialists lead offline retail sales
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Jewellery
- Costume Jewellery
- Fine Jewellery
Jewellery
Jewellery is a kind of personal adornment usually made with various precious and semi-precious materials such as gemstones, precious metals, beads, glass, and shells. Jewellery is segmented as either real or costume jewellery. Hair Accessories are not included as part of Real or Costume jewellery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Jewellery research and analysis database.
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