COMPETITIVE LANDSCAPE
Domestic brands maintain positions with competitive pricing and localised offerings
The jewellery market in Turkey remained concentrated in 2025, with Atasay Kuyumculuk San ve Tic AS holding the leading share at 10%, followed by LVMH Moët Hennessy Louis Vuitton Türkiye at 5% and Altinbas Kuyumculuk Ith Ihr San Tic AS, also at 5%. Atasay Kuyumculuk San ve Tic AS maintained its leadership through extensive store networks, a wide product portfolio, and competitive pricing strategies aligned with local tastes and preferences, enabling it to appeal to diverse consumer segments.
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Overview:
Understand the latest market trends and future growth opportunities for the Jewellery industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jewellery industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Jewellery in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Jewellery in Turkey?
- Which are the leading brands in Jewellery in Turkey?
- How significant is tourism in determining sales and demand for Jewellery in Turkey?
- How are COVID-19 and global recession impacting demand for Jewellery in Turkey?
- In the wake of COVID-19, how soon can Jewellery be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Jewellery in Turkey - Category analysis
KEY DATA FINDINGS
Tourism recovery and innovation drive value growth
Tourism and rising gold prices drive strong value growth
Local designer brands elevate Turkish craftsmanship globally
Lab-grown diamonds gain traction through innovation and affordability
Fine jewellery and LGDs to drive sustained growth
Local designer brands to gain global recognition
Capsule collections to gain pace through marketing appeal and profitability
Domestic brands maintain positions with competitive pricing and localised offerings
Jewellery and watch specialists drive sales through offline retail
Retail e-commerce gains traction with manufacturers investing in digital services
Personal Accessories in Turkey - Industry Overview
Tourism rebound drives growth amid market polarisation
Tourism recovery drives strong value growth despite economic pressures
Market polarisation drives dual market structure
Sustainability and inclusivity reshape product offerings and brand positioning
Sustainability and digitalisation investments to drive eco-friendly demand
Younger generations to demand transparency whilst AI reshapes production
Capsule collections to offer communication and profitability advantages
Leading brands maintain dominance through prestige and local networks
Jewellery and watch specialists drive sales through omnichannel presence
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Jewellery
- Costume Jewellery
- Fine Jewellery
Jewellery
Jewellery is a kind of personal adornment usually made with various precious and semi-precious materials such as gemstones, precious metals, beads, glass, and shells. Jewellery is segmented as either real or costume jewellery. Hair Accessories are not included as part of Real or Costume jewellery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Jewellery research and analysis database.
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