PROSPECTS AND OPPORTUNITIES
Capsule collections expected to gain pace
Capsule collections have many advantages for brands, since they support brand marketing efforts and can be highly profitable. Atasay introduced its new capsule collection in 2024 using the local celebrity Basak Dizer Tatlitug as the face of the new collection.
Demand for lab-grown diamonds shows promise
Lab-grown diamonds, also known as synthetic or cultured diamonds, are created in laboratories using advanced technology that replicates the natural diamond formation process. The result is a diamond that possesses the same chemical composition, physical properties, and optical quality as natural diamonds.
Local designer brands are expected to gain traction
Visionary luxury Turkish brands such as Bee Goddess and Kismet by Milka have gained global recognition and are now favoured by Hollywood stars and A-listers. The timeless pieces in Bee Goddess and Kismet by Milka reflect the designers’ commitment to quality, style, and craftsmanship.
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Overview:
Understand the latest market trends and future growth opportunities for the Jewellery industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jewellery industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Jewellery in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Jewellery in Turkey?
- Which are the leading brands in Jewellery in Turkey?
- How significant is tourism in determining sales and demand for Jewellery in Turkey?
- How are COVID-19 and global recession impacting demand for Jewellery in Turkey?
- In the wake of COVID-19, how soon can Jewellery be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Jewellery in Turkey - Category analysis
KEY DATA FINDINGS
Economic conditions hamper jewelery sales
Jewellery continues to be dominated by domestic companies
Store-based retailers remain vital but e-commerce is now a key channel
Capsule collections expected to gain pace
Demand for lab-grown diamonds shows promise
Local designer brands are expected to gain traction
Personal Accessories in Turkey - Industry Overview
Personal accessories in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
DISCLAIMER
The following categories and subcategories are included:
Jewellery
- Costume Jewellery
- Fine Jewellery
Jewellery
Jewellery is a kind of personal adornment usually made with various precious and semi-precious materials such as gemstones, precious metals, beads, glass, and shells. Jewellery is segmented as either real or costume jewellery. Hair Accessories are not included as part of Real or Costume jewellery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Jewellery research and analysis database.
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