COMPETITIVE LANDSCAPE
Damas maintains lead as Malabar Group gains share
Jewellery in the United Arab Emirates remained fragmented in 2025, with multiple players competing for share. The landscape was characterised by a mix of global players and local brands, with no single player dominating.
Tata Group acquires Damas in strategic move
A significant merger occurred in 2025 when the Indian-based Tata Group purchased Damas Group. This acquisition had a sizeable impact on jewellery in the United Arab Emirates.
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Overview:
Understand the latest market trends and future growth opportunities for the Jewellery industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jewellery industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Jewellery in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Jewellery in United Arab Emirates?
- Which are the leading brands in Jewellery in United Arab Emirates?
- How significant is tourism in determining sales and demand for Jewellery in United Arab Emirates?
- How are COVID-19 and global recession impacting demand for Jewellery in United Arab Emirates?
- In the wake of COVID-19, how soon can Jewellery be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Jewellery in the United Arab Emirates - Category analysis
KEY DATA FINDINGS
Tourist influx and rising wealth fuel expansion
Luxury demand and polarisation drive momentum
Fine jewellery performance strengthens with tourist demand
Sustainability and ethical sourcing gain traction
Lab-grown diamonds and Arabic designs set to drive luxury sales
Fine jewellery set to maintain lead with cultural appeal
Sustainability and affordability will define trajectory
Damas maintains lead as Malabar Group gains share
Tata Group acquires Damas in strategic move
Offline retail dominates jewellery sales with strong consumer preference
Personal Accessories in the United Arab Emirates - Industry Overview
Luxury demand surges amidst rising wealth
Tourism fuels luxury boom
Resale platforms tap sustainable demand
Tariffs and supply chain shifts boost product availability
Affluence and infrastructure will drive robust outlook
Digital and sustainable innovation will shape future
Luxury brands thrive amidst market fragmentation
Offline retail remains dominant despite e-commerce growth
Retail e-commerce drives growth with convenience
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Jewellery
- Costume Jewellery
- Fine Jewellery
Jewellery
Jewellery is a kind of personal adornment usually made with various precious and semi-precious materials such as gemstones, precious metals, beads, glass, and shells. Jewellery is segmented as either real or costume jewellery. Hair Accessories are not included as part of Real or Costume jewellery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Jewellery research and analysis database.
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