COMPETITIVE LANDSCAPE
Luxury brands maintain lead through experiential retail
Japan’s jewellery market in terms of value share continued to be led by luxury brands in 2025. After a strong performance in 2024, driven by inbound tourist spending amid a weak yen, the momentum slowed in 2025 as the yen strengthened, reducing foreign visitor purchases.
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Overview:
Understand the latest market trends and future growth opportunities for the Jewellery industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jewellery industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Jewellery in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Jewellery in Japan?
- Which are the leading brands in Jewellery in Japan?
- How significant is tourism in determining sales and demand for Jewellery in Japan?
- How are COVID-19 and global recession impacting demand for Jewellery in Japan?
- In the wake of COVID-19, how soon can Jewellery be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Jewellery in Japan - Category analysis
KEY DATA FINDINGS
Affluent consumers drive jewellery demand, focusing on experiential and personalised retail
Affluent consumers drive growth despite economic pressures
Rising gold prices spark demand for investment-minded jewellery
Sustainability and luxury drive dynamic growth in specific niches
Growing affluent population will sustain premium jewellery demand through to 2030
Impact of younger consumers
Luxury brands maintain lead through experiential retail
Offline channels drive luxury jewellery sales through personalised service
Retail e-commerce grows as online channels diversify and social commerce emerges
Luxury hotels and high-end foodservice venues emerge as new touchpoints for jewellery brands
Personal Accessories in Japan - Industry Overview
Tourism rebound and market polarisation fuel accessories growth
Tourism-fuelled growth reshapes Japan’s personal accessories market
Luxury demand strengthens owing to market polarisation
Resale innovation elevates luxury engagement
Value-added offerings will sustain brand relevance in a competitive market
Character collaborations to drive cultural momentum
Demographic shifts demand strategic adaptation
Leading luxury brands dominate with strong presence
Richemont stays ahead by deepening connection through elevated craft and storytelling
In-store experiences sustain offline dominance in luxury accessories
TikTok shop accelerates social commerce growth
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Jewellery
- Costume Jewellery
- Fine Jewellery
Jewellery
Jewellery is a kind of personal adornment usually made with various precious and semi-precious materials such as gemstones, precious metals, beads, glass, and shells. Jewellery is segmented as either real or costume jewellery. Hair Accessories are not included as part of Real or Costume jewellery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Jewellery research and analysis database.
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