PROSPECTS AND OPPORTUNITIES
Affordability combined with sustainability: Lab-grown gems
Looking ahead, the jewellery category in Brazil is poised for continued moderate retail volume and current value growth. Despite economic challenges, jewellery remains a vibrant and dynamic category in Brazil, offering both challenges and opportunities for brands willing to innovate and adapt.
The convergence of fine jewellery and costume jewellery in an uncertain scenario
The gap between the growth rates of costume jewellery and fine jewellery is narrowing, and this is likely to continue in the forecast period. While fine jewellery has traditionally far outpaced costume jewellery in terms of revenue growth, the forecast period is expected to see a more balanced trajectory, as consumers seek value without compromising on style or quality.
Diversity and expansion of jewellery portfolios
As jewellery in Brazil looks to the future, brands are increasingly diversifying their portfolios to appeal to a broader range of consumers. From children’s jewellery to sustainable collections, players are embracing innovation and inclusivity to stay relevant in a rapidly evolving market.
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Overview:
Understand the latest market trends and future growth opportunities for the Jewellery industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jewellery industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Jewellery in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Jewellery in Brazil?
- Which are the leading brands in Jewellery in Brazil?
- How significant is tourism in determining sales and demand for Jewellery in Brazil?
- How are COVID-19 and global recession impacting demand for Jewellery in Brazil?
- In the wake of COVID-19, how soon can Jewellery be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Jewellery in Brazil - Category analysis
KEY DATA FINDINGS
Jewellery in Brazil maintains growth despite economic challenges
Collaborations and new store strategies diversify jewellery in Brazil
Omnichannel brilliance, and WhatsApp as a popular sales tool
Affordability combined with sustainability: Lab-grown gems
The convergence of fine jewellery and costume jewellery in an uncertain scenario
Diversity and expansion of jewellery portfolios
Personal Accessories in Brazil - Industry Overview
Personal accessories in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
DISCLAIMER
The following categories and subcategories are included:
Jewellery
- Costume Jewellery
- Fine Jewellery
Jewellery
Jewellery is a kind of personal adornment usually made with various precious and semi-precious materials such as gemstones, precious metals, beads, glass, and shells. Jewellery is segmented as either real or costume jewellery. Hair Accessories are not included as part of Real or Costume jewellery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Jewellery research and analysis database.
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