PROSPECTS AND OPPORTUNITIES
Premiumisation and the demand for quality, timeless designs is expected to drive growth
The jewellery market in Sweden is expected to maintain a stable performance over the forecast period. Swedish consumers are set to remain drawn to minimalist and classic styles, especially when it comes to engagement rings, earrings, and necklaces.
The share of retail e-commerce is expected to grow, bolstered by omnichannel strategies
The share of retail e-commerce for jewellery in Sweden is expected to grow over the forecast period, although at a slower pace compared to the peak seen following the outbreak of COVID-19. While physical stores will continue to lead sales, jewellery players, such as Thomas Sabo and Engelbert, are increasingly improving their online presence and omnichannel strategies.
Sustainability and minimalist designs are expected to shape product innovation
Consumer preferences are expected to evolve across the next five years, somewhat driven by generational shifts. Millennials and Gen-Z will continue to prioritise sustainability, leading brands to offer more ethical and eco-friendly options.
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Overview:
Understand the latest market trends and future growth opportunities for the Jewellery industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jewellery industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Jewellery in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Jewellery in Sweden?
- Which are the leading brands in Jewellery in Sweden?
- How significant is tourism in determining sales and demand for Jewellery in Sweden?
- How are COVID-19 and global recession impacting demand for Jewellery in Sweden?
- In the wake of COVID-19, how soon can Jewellery be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Jewellery in Sweden - Category analysis
KEY DATA FINDINGS
A lower level of weddings and engagements negatively impacts sales of fine jewellery
The competitive landscape remains fragmented, however, Iduna AB retains its strong lead
Lab-grown diamonds gain ground as consumers' demand for sustainable attributes rise
Premiumisation and the demand for quality, timeless designs is expected to drive growth
The share of retail e-commerce is expected to grow, bolstered by omnichannel strategies
Sustainability and minimalist designs are expected to shape product innovation
Personal Accessories in Sweden - Industry Overview
Personal accessories in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
DISCLAIMER
The following categories and subcategories are included:
Jewellery
- Costume Jewellery
- Fine Jewellery
Jewellery
Jewellery is a kind of personal adornment usually made with various precious and semi-precious materials such as gemstones, precious metals, beads, glass, and shells. Jewellery is segmented as either real or costume jewellery. Hair Accessories are not included as part of Real or Costume jewellery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Jewellery research and analysis database.
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