COMPETITIVE LANDSCAPE
Incumbents consolidate share through strategic acquisitions
The jewellery landscape in Poland is moderately concentrated, with the top players holding significant shares. In 2025, Apart Sp zoo held a 23% value share, followed by YES Bizuteria SA with 13%, and W Kruk SA with 12%.
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Overview:
Understand the latest market trends and future growth opportunities for the Jewellery industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jewellery industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Jewellery in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Jewellery in Poland?
- Which are the leading brands in Jewellery in Poland?
- How significant is tourism in determining sales and demand for Jewellery in Poland?
- How are COVID-19 and global recession impacting demand for Jewellery in Poland?
- In the wake of COVID-19, how soon can Jewellery be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Jewellery in Poland - Category analysis
KEY DATA FINDINGS
Fine jewellery drives value growth amid economic recovery in Poland
Market polarises amid economic recovery and shifting consumer behaviour
Fine jewellery shows dynamic growth, while costume jewellery drives demand
Challengers pressure incumbents through cultural relevance, personalisation and online presence
Gen Z to drive demand for affordable and design-led jewellery
Local, niche brands to differentiate with premiumisation
Lab-grown diamonds set to gain stronger tractions as part of sustainability concerns
Incumbents consolidate share through strategic acquisitions
Offline stores drive jewellery sales with e-commerce growth
Personal Accessories in Poland - Industry Overview
Niche players challenge legacy brands as industry grows
Market polarisation driven by impulse buys and self-gifting
Niche players challenge legacy brand acquisitions with storytelling, design and sustainability
Personal statements and wellness culture to propel future performance
Gen Z to drive demand for cultural relevance, elevated design and storytelling
Incumbents consolidate share through strategic acquisitions
Niche brands, micro labels, and value players capture growing share
Offline stores drive distribution, but e-commerce gains further momentum
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Jewellery
- Costume Jewellery
- Fine Jewellery
Jewellery
Jewellery is a kind of personal adornment usually made with various precious and semi-precious materials such as gemstones, precious metals, beads, glass, and shells. Jewellery is segmented as either real or costume jewellery. Hair Accessories are not included as part of Real or Costume jewellery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Jewellery research and analysis database.
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