In 2025, retail volume sales of home video in Italy increased by 1% to reach 3.4 million units. However, this modest growth was primarily driven by the flat volume sales of televisions, which experienced a marginal uptick in value. The category had faced a challenging 2024, as the switch-off of frequencies in previous years had compelled many Italians to purchase new devices in preparation, thereby reducing the immediate need for replacements. Despite this, sales of televisions in 2024, especial

In 2025, retail volume sales of home video in France fell by 2% to total 3.8 million units, with the category experiencing mixed results. While the replacement cycle for televisions is generally longer when compared to computers or smartphones, some local consumers opted to upgrade more frequently. However, the volume decline was due to intense competition from VOD services and the increasing use of laptops and smartphones for digital content. The wave of changes in 2020-2021, driven by the desi

In 2025, retail volume sales of home video in Thailand grew by 4% to reach 2.5 million units. This growth was primarily attributed to rising internet penetration rates, which facilitated greater access to digital content. Additionally, the emergence of compelling local and regional streaming platforms, offering a diverse range of relevant content at competitive prices, played a significant role in this growth. These platforms successfully catered to the evolving entertainment habits and spending

In 2025, retail volume sales of home video in Chile grew by 1% to reach 1.2 million units. This moderate increase, which continued the positive trend from 2024, was driven by several key factors. Rising disposable incomes among local consumers enabled them to invest in new and advanced products, while technological advancements such as 4K Ultra HD and OLED displays significantly enhanced the viewing experience, encouraging device upgrades. The increasing penetration of the internet and the growi

Retail volume sales of home video decreased in 2025, consistent with changing Danish preferences. Danes are increasingly opting for one large television screen in their homes, rather than purchasing multiple, smaller screen sizes for use in several rooms. This change aligns with the shift in media consumption, which has transitioned from television to computers and smartphones, driven by the proliferation of streaming services.

In 2025, volume sales of home video products in Egypt increased. The rising number of households played a significant role, while the cooling rate of inflation and a more stable local currency contributed to an improvement in disposable income for the average household. Additionally, the growing popularity of streaming and on-demand content subscriptions has encouraged local consumers to purchase smart TVs to access online content. The expansion of consumer finance services has also had an impac

Japan is seeing volume sales of home video fall in 2025. After experiencing a surge in demand during the 2020 stay-at-home period, LCD TVs faced three consecutive years of declining sales volumes until 2023. However, in 2024, the pattern finally reversed, showing positive growth, and this upward trend is continuing in 2025. On the other hand, OLED TVs has not been performing well. In 2024, OLED TVs saw a double-digit percentage decrease, and in 2025 the decline persists.

Home video in Argentina is set to record a double-digit volume decline in 2025, continuing the downward trend seen in 2023 and 2024. The sharp fall in consumers’ disposable income, triggered by a deteriorating economy and soaring inflation, severely impacted demand in the review period, particularly for higher-priced items such as LCD and OLED TVs. Televisions is set to be the best performing category

Home video in Colombia is posting solid rises in terms of volume sales in 2025. The category mostly comprises televisions, which remain in demand. All other subcategories (under video players) are declining, with this technology is becoming increasingly obsolete as streaming platforms taking over.

Volume sales of home video have decreased in 2025. This decrease aligns with the household preference for one, large television screen in their homes, rather than the purchase of multiple, smaller screen sizes for several rooms. This preference is tied to the proliferation of steaming services and changing way households consume this media content. Households are increasingly streaming these services through their smartphones and computers, reducing the overall need for multiple television scree

In 2025, retail volume sales of home video in Singapore fell by 7% to 280,000 units. This decline was mainly attributed to the saturation of televisions, which had experienced a surge in household upgrades during the pandemic, with most of these products not yet needing replacement. The trend towards streaming content on portable devices such as laptops and smartphones further competed with televisions, as consumers increasingly prioritised convenience and mobility.

In 2025, retail volume sales in home video in Vietnam fell by 18% to 1.6 million units. This decline was despite the country's notable success in major regional football events, such as securing the bronze medal in the men's football tournament at the SEA Games with a 3-1 victory over Myanmar, and winning gold in the women's football final against Thailand. The category encountered significant challenges, mainly due to the high penetration rate of televisions, and a shift in consumer priorities

Home video has seen strong growth in retail volume terms in 2025 thanks in part to a recovery in the economy which has led to some people having more money to spend on televisions. In addition, there has been an uptick in the housing market in 2025 which has also helped to fuel demand as people often buy a new television or upgrade their existing televisions when moving into a new home, particularly if they are moving into a nicer apartment or house.

In 2025, retail volume sales of home video in Spain increased by 3% to total 2.8 million units. This was a continuation of the positive development from the previous year, when both LCD and OLED TVs achieved strong double-digit growth. This rebound was primarily driven by the resumption of the replacement cycle following the pandemic-era surge in purchases, but was notably amplified by major sporting events, particularly UEFA Euro 2024, where Spain’s journey to the final significantly boosted li

Volume sales of home video products in the Netherlands are expected to rise in 2025, driven predominantly by sustained demand for LCD televisions, the market’s largest category by volume. A significant portion of this growth stems from the natural replacement cycle following the surge in TV purchases during the early COVID-19 period. Many consumers are now upgrading to newer models that offer full-featured smart TV functionality, improved processors, faster user interfaces, integrated voice cont

Retail volume sales of home video are set to stagnate in Greece in 2025, while value sales are expected to grow in current terms during the year. The positive value performance is expected to derive from sales of OLED TVs. OLED TVs is set to be by far the best performer in home video in 2025. The penetration of these products continues to grow year on year, though growth is expected to slow down in 2025 due to the strong increases of the previous years. The category is taking market share from L

Volume sales of home video are set to rise in the Czech Republic in 2025. After a strong performance in 2024, demand for OLED and LCD televisions continues to follow a positive trajectory. The main driver behind this growth is the increasing preference for superior picture and sound quality, particularly when watching content via streaming platforms. Seamless connectivity, alongside a shift towards larger screen sizes and the adoption of DVB-T2 broadcasting standards, has further supported deman

Home video is seeing marginally positive volume sales in Hungary in 2025, alongside healthy value growth. Home video benefits from demand for televisions with enhanced picture quality, alongside those which offer convenient features. However, potential sales remain suppressed by consumer spending caution, alongside a slump in demand for LCD TVs, with OLED TVs faring much better in turn. OLED TVs are popular for their superior picture quality, which is a demanded feature for consumers. Added to w

In 2025, home video in South Korea is expected to decline in volume and value terms. Despite this overall contraction, the category is undergoing a fundamental shift as OLED, Mini LED, and QD-OLED TVs gain traction. OLED TVs are differentiated by their self-light-emitting panels, offering superior contrast and colour compared to traditional LCD TVs. In late 2024, LG launched the OLED evo M4 series, featuring the a11 AI processor and wireless video transmission, while Samsung expanded its QD-OLED

Home video volume sales in the UAE rising solidly in 2025, with growth driven mainly by OLED TVs. OLED TVs is the most dynamic subcategory as high-income households continued upgrading. These TVs offer superior colour, contrast, and slim designs that fit the luxury look of many modern UAE homes.

Overall home video in India is set to see retail volume growth in 2024. The category is overwhelmingly dominated by televisions (LCD TVs), and therefore the trends in this category dictate the trends in overall home video. After a year of retail volume decline in 2023, LCD TVs is expected to witness a strong rebound in 2024, due to factors such as new product launches, improving economic conditions, increased affordability, and higher internet penetration. A growing segment of the population is

In 2023, home video in Brazil faced continued challenges as global price increases and inflation kept the category under pressure, and this trend has continued into 2024. Even though the FIFA World Cup in 2022 gave the category a temporary boost, this momentum did not carry through to 2023 and 2024, with a notable retail volume decline in 2023, which is expected to continue in 2024, although at a slower rate. Sales in 2023 were largely driven by price cuts, especially during aggressive Black Fri

After consecutive declines over 2021-2023, after the pandemic, home video in Germany is set to grow again in retail volume terms in 2024. This is likely to be driven by the European Championship in football, as well as the Olympic Games, both taking place in 2024, which has motivated an increasing number of people to invest in a high-quality television to be able to experience these sports events to the fullest. These events even outweigh the overall purchasing reluctance that is characterising

Home video in Taiwan is a highly saturated category and saw a significant decline in 2023 due to inflationary spikes and increased expenditure on international travel, but enjoyed a slight increase in 2024 in volume terms and robust current value growth, perhaps due in part to the 2024 Paris Olympics gaining attention.