Home video in the UK has struggled with volume sales decline in 2025. The UK market is quite saturated, with many consumers replacing their TV sets only once it breaks, rather than frequently upgrading with new models. The most widely viewed sporting events often prompt new sales, with UEFA EURO 2024 and the Paris 2024 Olympics both driving sales of televisions in 2024, in both volume and value terms. Larger screens and premium models, including some with the latest AI-tech, were popular for the

Volume sales of home video in the US are increasing slightly in 2025, comprising of only televisions and with OLED TVs showing the most dynamism in terms of growth. The overall category is recording only marginal growth, sitting just above a flat trajectory, and growth is being sustained almost entirely by OLED TVs. The US economic environment has not recovered as quickly as anticipated, with inflation still higher than expected. This has limited discretionary spending and forced many consumers

In 2025, home video in the Philippines experienced modest growth, with retail volume sales increasing by 1% to reach 2.3 million units. This growth was primarily driven by further demand for smart and OLED TVs, with the latter emerging as the most dynamic performer from a low base. The appetite for immersive viewing and AI-driven personalisation was particularly strong, as consumers sought higher-quality and more interactive entertainment experiences. Major brands such as Samsung, LG and Sony ac

In 2025, volume sales of home video in South Africa declined, but the decrease was smaller than in the previous year, suggesting a potential recovery in the market. This decline can primarily be attributed to the sluggish performance of television, which remained relatively flat throughout the review period..

Volume sales of home video products in Canada are expected to record marginal growth in 2025, driven by increasing demand for OLED TVs and the rising popularity of extra-large screens. Televisions remain the best-performing category in 2025, with OLED models at the forefront. OLED TVs are projected to achieve volume growth of 2% in 2025, following a strong 6% increase in 2024, reflecting continued consumer preference for high-quality display technology.

In 2025, home video in Saudi Arabia saw a rise in retail volume sales, increasing by 2% to reach one million units. This growth was primarily driven by technological advancements and shifting entertainment habits. LCD and OLED TVs, with their enhanced affordability and superior display features such as 4K/8K resolution and HDR support, became more accessible to mid-income consumers, particularly through BNPL schemes and promotional offers. The local entertainment landscape underwent a significan

Volume sales of home video remain in a negative slump in Turkey in 2025, albeit at a low rate of decline than seen in 2024. Meanwhile, value sales are showing robust growth, driven by high unit prices causes by ongoing inflationary pressures. Within this environment, many budget-conscious consumers continue to postpone big-ticket purchases, such as on products in home video.

Volume sales of home video are rising in 2025, and Ukrainian households are moving decisively towards affordable smart TVs. Economic pressure, changing media-consumption habits and the appeal of modern digital features at entry-level prices are all encouraging value-focused purchasing. Consumers who must manage limited budgets during wartime disruption now look for televisions that combine smart functionality with competitive price tags.

In 2025, home video retail volume sales in China fell by 1% to 32 million units due to the sluggish real estate market, cautious consumers, and changing habits. However, the decline was insignificant, mitigated by several key factors. The State Council’s trade-in policy, aimed at eliminating CRT and LED televisions that did not meet energy efficiency standards, played a significant role. AVC Cloud Network data show sales of low-end models with a screen size of 35 inches or below decreased by ove

Volume sales of home video in Romania declined in 2025. After robust growth during the pandemic, when consumers upgraded their home entertainment systems, the category has undergone a period of adjustment, with volume sales continuing to trend downwards. In 2025, purchasing power was further constrained by economic uncertainty, prompting many Romanians to delay replacing their televisions. With penetration already high, upgrades were mostly driven by premiumisation, as consumers who did buy new

Volume sales of home video are set to fall in Sweden in 2025. The decrease reflects broader economic uncertainty and weak household sentiment. Consumers are reluctant to spend on big-ticket items such as televisions, especially given the absence of major sporting events in 2025, which have historically driven upgrade and replacement sales. Televisions will remain the most dynamic category, with OLED TVs expected to deliver double-digit retail volume growth. OLED technology is still relatively ne

In 2025, retail volume sales in home video in Mexico increased by 4% to reach 8.5 million units. Despite a notable decline in sales of video players to reach a very low level, sales of televisions experienced a solid uplift, also growing by 4% to 8.5 million units. The increasing penetration of smart TVs played a crucial role in this expansion, reflecting the rising trend of digitalisation, the expansion of broadband internet, and a broader shift towards connected and technologically advanced ho

Retail volume sales in home video are expected to decrease in Israel in 2025. However, televisions, particularly OLED models, are likely to see some volume growth compared to 2024. This will be driven by competitive pricing from retailers aiming to stimulate the market, especially in the mid-range segment where consumers are most financially constrained. OLED televisions are available in a wide range of brands and price points, with major players like Samsung, Hisense, LG, and Haier offering 24-

Home video in Portugal registered a decline in retail volume sales in 2025, following a stronger performance in 2024 that was boosted by major sports events and heightened promotional activity. Last year’s wave of purchases, which saw many households replacing older models, contributed to the softer demand seen this year. The market is also increasingly mature, with televisions having long replacement cycles, meaning fewer opportunities for annual growth. Despite this, category value increased,

Retail volume sales of home video in Poland are set to increase in 2025. The category experienced a sluggish year as many consumers delayed purchases, prioritising other technology or household expenses amid ongoing economic pressures. In addition, some consumers under 40 years-of-age are opting for more versatile devices like smartphones, tablets, and laptops for their media consumption. However, premium segments demonstrated resilience, with some consumers in 2025 upgrading to larger or higher

Home video is seeing small positive volume sales in Nigeria in 2025, driven by the performance of televisions, which is seeing the strongest volume growth across the category. The expansion in urbanisation and housing estate projects, and rise in the hospitality businesses, such as with hotels, are main contributing factors helping to boost sales volume of TVs.

In 2025, retail volume sales of home video in Italy increased by 1% to reach 3.4 million units. However, this modest growth was primarily driven by the flat volume sales of televisions, which experienced a marginal uptick in value. The category had faced a challenging 2024, as the switch-off of frequencies in previous years had compelled many Italians to purchase new devices in preparation, thereby reducing the immediate need for replacements. Despite this, sales of televisions in 2024, especial

In 2025, retail volume sales of home video in France fell by 2% to total 3.8 million units, with the category experiencing mixed results. While the replacement cycle for televisions is generally longer when compared to computers or smartphones, some local consumers opted to upgrade more frequently. However, the volume decline was due to intense competition from VOD services and the increasing use of laptops and smartphones for digital content. The wave of changes in 2020-2021, driven by the desi

In 2025, retail volume sales of home video in Thailand grew by 4% to reach 2.5 million units. This growth was primarily attributed to rising internet penetration rates, which facilitated greater access to digital content. Additionally, the emergence of compelling local and regional streaming platforms, offering a diverse range of relevant content at competitive prices, played a significant role in this growth. These platforms successfully catered to the evolving entertainment habits and spending

In 2025, retail volume sales of home video in Chile grew by 1% to reach 1.2 million units. This moderate increase, which continued the positive trend from 2024, was driven by several key factors. Rising disposable incomes among local consumers enabled them to invest in new and advanced products, while technological advancements such as 4K Ultra HD and OLED displays significantly enhanced the viewing experience, encouraging device upgrades. The increasing penetration of the internet and the growi

Retail volume sales of home video decreased in 2025, consistent with changing Danish preferences. Danes are increasingly opting for one large television screen in their homes, rather than purchasing multiple, smaller screen sizes for use in several rooms. This change aligns with the shift in media consumption, which has transitioned from television to computers and smartphones, driven by the proliferation of streaming services.

In 2025, volume sales of home video products in Egypt increased. The rising number of households played a significant role, while the cooling rate of inflation and a more stable local currency contributed to an improvement in disposable income for the average household. Additionally, the growing popularity of streaming and on-demand content subscriptions has encouraged local consumers to purchase smart TVs to access online content. The expansion of consumer finance services has also had an impac

Japan is seeing volume sales of home video fall in 2025. After experiencing a surge in demand during the 2020 stay-at-home period, LCD TVs faced three consecutive years of declining sales volumes until 2023. However, in 2024, the pattern finally reversed, showing positive growth, and this upward trend is continuing in 2025. On the other hand, OLED TVs has not been performing well. In 2024, OLED TVs saw a double-digit percentage decrease, and in 2025 the decline persists.

Home video in Argentina is set to record a double-digit volume decline in 2025, continuing the downward trend seen in 2023 and 2024. The sharp fall in consumers’ disposable income, triggered by a deteriorating economy and soaring inflation, severely impacted demand in the review period, particularly for higher-priced items such as LCD and OLED TVs. Televisions is set to be the best performing category