PROSPECTS AND OPPORTUNITIES
A modest decline is expected while OLED TVs will show resilience
Sales of home video are expected to decline modestly over the forecast period in Poland. Market maturity, high household penetration, and growing competition from personal and mobile devices are set to limit volume growth.
AI optimisation and sustainability are expected to be the focus of product innovation
Future advancements in home video are expected to focus on enhancing the viewing experience and catering to the increasing demand for connected home integration. Key advancements will include AI-powered picture and sound optimisation, allowing content quality to adjust in real time based on ambient conditions and viewing preferences.
Premium features are expected to become more accessible in home video innovation
Innovation in the forecast period will focus on bringing premium features to mid-priced models. Manufacturers are set to roll out more affordable OLED and mini-LED TVs, making high-end picture quality accessible to a broader range of consumers.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Home Video industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Video in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Video in Poland?
- Which are the leading brands in Poland?
- How are products distributed in Poland?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Home Video in Poland - Category analysis
KEY DATA FINDINGS
Home video sales grow, driven by demand for premium televisions
Samsung Electronics Polska Sp retains its lead while TCL and Hisense gain ground
Appliances and electronics specialists lead, while retail e-commerce gains ground
A modest decline is expected while OLED TVs will show resilience
AI optimisation and sustainability are expected to be the focus of product innovation
Premium features are expected to become more accessible in home video innovation
Consumer Electronics in Poland - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Home Video
-
- Analogue TVs
- LCD TVs
- OLED TVs
- Plasma TVs
- Other TVs
- TV Combis
-
- BD Players
- DVD Players
- Video Recorders
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Video research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!