Sales of TVs in the UAE are expected to remain strong in both volume and value terms. Most of the growth will come from upgrading to larger screens and buying TVs with smart features like voice control, built-in apps and gaming modes.
The home video category in the UAE has witnessed notable digital and technological advancements, especially in OLED and LCD TVs. Manufacturers like LG, Sony, and Samsung have led innovations with AI-powered image enhancement, Dolby Vision and Atmos integration, and voice-enabled smart assistants.
Innovation will remain a critical growth lever in the UAE’s home video category, especially as consumers increasingly seek immersive, connected and space-efficient viewing experiences. Over the forecast period, brands are expected to launch AI-powered smart TVs, featuring adaptive brightness, voice personalisation and advanced upscaling to enhance non-4K content.
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Understand the latest market trends and future growth opportunities for the Home Video industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Video
This report originates from Passport, our Home Video research and analysis database.
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