PROSPECTS AND OPPORTUNITIES
Continued volume sales anticipated for home video
Sales of TVs in the UAE are expected to remain strong in both volume and value terms. Most of the growth will come from upgrading to larger screens and buying TVs with smart features like voice control, built-in apps and gaming modes.
Digital development will keep on advancing
The home video category in the UAE has witnessed notable digital and technological advancements, especially in OLED and LCD TVs. Manufacturers like LG, Sony, and Samsung have led innovations with AI-powered image enhancement, Dolby Vision and Atmos integration, and voice-enabled smart assistants.
AI-focused innovation set to increase in response to rising demand
Innovation will remain a critical growth lever in the UAE’s home video category, especially as consumers increasingly seek immersive, connected and space-efficient viewing experiences. Over the forecast period, brands are expected to launch AI-powered smart TVs, featuring adaptive brightness, voice personalisation and advanced upscaling to enhance non-4K content.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Home Video industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Video in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Video in United Arab Emirates?
- Which are the leading brands in United Arab Emirates?
- How are products distributed in United Arab Emirates?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Home Video in the United Arab Emirates - Category analysis
KEY DATA FINDINGS
Volume sales rise in 2025, driven by OLED TVS
LG leads overall home video in the UAE
Hypermarkets accounts for most TV sales, with e-commerce continuing to expand
Continued volume sales anticipated for home video
Digital development will keep on advancing
AI-focused innovation set to increase in response to rising demand
Consumer Electronics in the United Arab Emirates - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Home Video
-
- Analogue TVs
- LCD TVs
- OLED TVs
- Plasma TVs
- Other TVs
- TV Combis
-
- BD Players
- DVD Players
- Video Recorders
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Video research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!