PROSPECTS AND OPPORTUNITIES
AI/remote control tech will drive category innovation in the future
Home video is expected to see slight volume decline over the forecast period, but more robust current value growth as prices remain high and the trend toward premiumisation continues. Significant advancements have been made in remote control technology over the past year, with various enhancements planned for future television models.
Sustainable and smaller TVs will be in the spotlight, while 8K TVs will see declining demand
Televisions are becoming more environmentally friendly as a result of the 2021 development in energy efficiency ratings, which led to many TVs being downgraded from an average efficiency rating of A to F and G. The Hong Kong government is also considering the introduction of a tax on devices with high power consumption, which may impact TV manufacturers over the forecast period.
Consolidation in competitive and distribution landscapes set to continue
As with many other categories in consumer electronics, the competitive and distribution landscapes for home video are highly consolidated in Hong Kong. Bucking a trend seen in other consumer goods, e-commerce has seen declining share over the review period as appliances and electronics specialists strengthens its category dominance.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Video industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Video in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Video in Hong Kong, China?
- Which are the leading brands in Hong Kong, China?
- How are products distributed in Hong Kong, China?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Home Video in Hong Kong, China - Category analysis
KEY DATA FINDINGS
Moderate growth for home video in 2025 despite local economic challenges
Appliances and electronics specialists remains the leading distribution channel
New technology in TVs helps manufacturers vie for market share
AI/remote control tech will drive category innovation in the future
Sustainable and smaller TVs will be in the spotlight, while 8K TVs will see declining demand
Consolidation in competitive and distribution landscapes set to continue
Consumer Electronics in Hong Kong, China - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Home Video
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- Analogue TVs
- LCD TVs
- OLED TVs
- Plasma TVs
- Other TVs
- TV Combis
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- BD Players
- DVD Players
- Video Recorders
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Video research and analysis database.
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