PROSPECTS AND OPPORTUNITIES
Sales expected to pick up in line with consumers’ recovering purchasing power
Home video is expected to see volume sales improving over the forecast period and remaining generally stable. Value sales are also expected to pick up.
Modern technologies will help to inspire innovation in televisions
Modern technologies will help to inspire innovation in televisions. The growing availability of streaming services is expected to continue, motivating consumers to buy higher quality televisions.
The strongest focus will be on OLED TVs
Manufacturers are expected to strongly focus on innovations in televisions over the forecast period — particularly so in OLED TVs. For example, with enhanced picture quality, especially for devices with larger screen sizes with the use of 4k to 8k resolutions.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Video industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Video in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Video in Hungary?
- Which are the leading brands in Hungary?
- How are products distributed in Hungary?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Home Video in Hungary - Category analysis
KEY DATA FINDINGS
Home video sees marginally positive volume growth and healthy value growth, thanks to consumer interest in OLED TVs
LG maintains lead, while Samsung benefits from developments in OLED TVs
Retail e-commerce continues to grow its distribution channel lead
Sales expected to pick up in line with consumers’ recovering purchasing power
Modern technologies will help to inspire innovation in televisions
The strongest focus will be on OLED TVs
Consumer Electronics in Hungary - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Home Video
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- Analogue TVs
- LCD TVs
- OLED TVs
- Plasma TVs
- Other TVs
- TV Combis
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- BD Players
- DVD Players
- Video Recorders
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Video research and analysis database.
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