PROSPECTS AND OPPORTUNITIES
Home video volume sales are expected to rise, driven by steady technological enhancements
Retail volume sales for home video products in Canada are projected to increase over the forecast period. Manufacturers will continue to focus their technological developments on enhancing picture and sound quality, although many of these advancements are expected to be incremental rather than transformative.
Hisense and TCL are set to expand their presence as the Canadian television market evolves
The Canadian market is expected to see continued growth in the presence of Chinese brands such as Hisense and TCL, alongside steady expansion from established global players like Samsung and Sony. As Hisense gains broader brand recognition in Canada, its strategy may shift away from competing primarily on price.
AI integration is expected to become standard in next-generation TVs
Artificial intelligence is set to become a core feature across nearly all major TV brands throughout the forecast period. Manufacturers are increasingly relying on AI to enhance both picture and audio quality.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Video industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Video in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Video in Canada?
- Which are the leading brands in Canada?
- How are products distributed in Canada?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Home Video in Canada - Category analysis
KEY DATA FINDINGS
Demand for picture quality and screen size is shaping consumer preferences in home video
Traditional brands focus on quality and innovation, while Chinese players compete on price
Retail e-commerce leads home video while in-store experiences remain relevant
Home video volume sales are expected to rise, driven by steady technological enhancements
Hisense and TCL are set to expand their presence as the Canadian television market evolves
AI integration is expected to become standard in next-generation TVs
Consumer Electronics in Canada - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Home Video
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- Analogue TVs
- LCD TVs
- OLED TVs
- Plasma TVs
- Other TVs
- TV Combis
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- BD Players
- DVD Players
- Video Recorders
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Video research and analysis database.
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