PROSPECTS AND OPPORTUNITIES
Momentum of OLED TVs set to drive growth, although LCD TVs will still dominate
Retail volume sales of home video in Singapore are forecast to rise at a CAGR of 1% over the forecast period, reaching 296,000 units. Demand for both LCD and OLED TVs is set to increase.
Smart features and seamless integration will lead innovation
Innovation in home video in Singapore is set to be driven by the growing demand for more immersive and connected viewing experiences. Televisions are evolving from stand-alone devices to key parts of the broader smart home ecosystem.
Value-driven innovation with premium features to expand reach
In the forecast period, innovation within home video in Singapore is anticipated to prioritise delivering value through both enhanced performance and affordable pricing. As the competition intensifies, brands are likely to introduce new product lines that integrate premium features with cost-effective solutions to cater to the highly informed and value-conscious consumer base in Singapore.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Video industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Video in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Video in Singapore?
- Which are the leading brands in Singapore?
- How are products distributed in Singapore?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Home Video in Singapore - Category analysis
KEY DATA FINDINGS
Shifting preferences shape demand for televisions
Stronger competition for the leaders from Hisense
Omnichannel shapes brands' distribution strategy
Momentum of OLED TVs set to drive growth, although LCD TVs will still dominate
Smart features and seamless integration will lead innovation
Value-driven innovation with premium features to expand reach
Consumer Electronics in Singapore - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Home Video
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- Analogue TVs
- LCD TVs
- OLED TVs
- Plasma TVs
- Other TVs
- TV Combis
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- BD Players
- DVD Players
- Video Recorders
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Video research and analysis database.
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