PROSPECTS AND OPPORTUNITIES
Optimistic outlook for OLED TVs despite predicted overall category decline
Sales of home video in Denmark are expected to decline overall across the forecast period. Ongoing economic and geopolitical uncertainty will dampen household sentiment, resulting in muted demand for large-ticket items such as televisions.
Digital and technological advancements will favour seamless integration for smart home lifestyles
Advancements will continue to cater to desires for customisable and personalised electronics. This will manifest itself in continued niche development and the offer of televisions designed for different behaviours, needs, styles and homes.
Innovation will focus on AI technology to enhance user experience
Innovation will focus on AI-enabling technology that enhances user experiences, making them more intuitive and engaging. This is exemplified by the manufacturer TCL, which has signalled its intention to equip more of its television models with Google Gemini AI.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Video industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Video in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Video in Denmark?
- Which are the leading brands in Denmark?
- How are products distributed in Denmark?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Home Video in Denmark - Category analysis
KEY DATA FINDINGS
OLED TVs sees dynamic growth in a category otherwise in decline
Competitive landscape led by Samsung once again
E-commerce continues to dominate distribution of home video in Denmark
Optimistic outlook for OLED TVs despite predicted overall category decline
Digital and technological advancements will favour seamless integration for smart home lifestyles
Innovation will focus on AI technology to enhance user experience
Consumer Electronics in Denmark - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Home Video
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- Analogue TVs
- LCD TVs
- OLED TVs
- Plasma TVs
- Other TVs
- TV Combis
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- BD Players
- DVD Players
- Video Recorders
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Video research and analysis database.
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