PROSPECTS AND OPPORTUNITIES
Premium TV technologies to support a softer decline
Home video in South Korea is forecast to contract further over the forecast period. Despite the muted outlook, premium TV technologies will increasingly come to the fore.
Smart TV and AI Integration become universal
During the forecast period, smart TV platforms and artificial intelligence will be ubiquitous in South Korea's home video category. Recent product launches, including LG's webOS 24 OLEDs and Samsung's 2025 Tizen OS TVs, have set the standard for AI-powered voice assistants, personalised content recommendations, and seamless smart home connectivity.
Streaming-centric hardware and the end of physical media
The transition away from physical media will accelerate through 2029, with DVD and Blu-ray players becoming increasingly marginal. Manufacturers are focusing on streaming-centric hardware designed to deliver seamless 4K and 8K content, low-latency gaming, and integration with cloud gaming platforms.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Home Video industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Video in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Video in South Korea?
- Which are the leading brands in South Korea?
- How are products distributed in South Korea?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Home Video in South Korea - Category analysis
KEY DATA FINDINGS
OLED and Premium TV technologies stimulate value growth
Samsung’s leadership in LCD TV’s is becoming challenged by rise of Chinese brands
Mini LED and QD-OLED expand the premium segment
Premium TV technologies to support a softer decline
Smart TV and AI Integration become universal
Streaming-centric hardware and the end of physical media
Consumer Electronics in South Korea - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Home Video
-
- Analogue TVs
- LCD TVs
- OLED TVs
- Plasma TVs
- Other TVs
- TV Combis
-
- BD Players
- DVD Players
- Video Recorders
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Video research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!