PROSPECTS AND OPPORTUNITIES
Sales of televisions set to decline again after the boom
After the boom in retail volume sales of televisions in Germany in 2024, declines are naturally expected moving forward, as most people who bought a television in 2024 will not need to buy another one over the forecast period, as televisions have a rather long life cycle. Another factor that may play into this is that there are alternatives to watching films or TV series other than televisions.
Gaming trend also set to impact televisions
A general trend that has emerged in the German market is the increasing popularity of video games. During the pandemic, many people adopted video games as leisure activity, and this remained a hobby afterwards.
Video players are slowly approaching their end
Video players are approaching the end of their production globally, as they are outperformed by live boxes and streaming services. The only people that are still interested in purchasing video players are older people, who still prefer these products because they are used to them, and people who place nostalgic value in these products, which is more of a niche phenomenon.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Video industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Video in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Video in Germany?
- Which are the leading brands in Germany?
- How are products distributed in Germany?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Home Video in Germany - Category analysis
KEY DATA FINDINGS
Home video sees a marginal increase in 2024 due to sports events
LCD TVs are being replaced by OLED TVs
Televisions are still predominantly purchased in stores
Sales of televisions set to decline again after the boom
Gaming trend also set to impact televisions
Video players are slowly approaching their end
Consumer Electronics in Germany - Industry Overview
Consumer electronics in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Home Video
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- Analogue TVs
- LCD TVs
- OLED TVs
- Plasma TVs
- Other TVs
- TV Combis
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- BD Players
- DVD Players
- Video Recorders
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Video research and analysis database.
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