PROSPECTS AND OPPORTUNITIES
Category expected to face ongoing volume decline
Sales of home video are forecast to continue declining in volume terms over the next five years as the market remains highly mature, with most households already owning at least one large, high-definition television. Longer product life cycles, combined with sustained improvements in durability and quality, mean replacement purchases are infrequent.
AI integration to boost value and premium segments
Artificial intelligence is emerging as a key feature differentiator, with the potential to drive value growth by enhancing personalisation and user interaction. Developments such as LG’s copilot AI functionality already allow for more intuitive control of television settings, content recommendations tailored to user preferences, and improved integration with other smart home devices.
Sustainability to shape future product development
Sustainability will remain both a consumer expectation and a competitive opportunity. Increasing awareness of environmental impact is prompting more consumers to consider the recyclability, reparability, and energy efficiency of their electronics.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Video industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Video in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Video in Portugal?
- Which are the leading brands in Portugal?
- How are products distributed in Portugal?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Home Video in Portugal - Category analysis
KEY DATA FINDINGS
OLED TV continues to gain ground in a maturing market
LG maintains leadership as Hisense and Xiaomi gain momentum
Specialist electronics retailers remain dominant in distribution
Category expected to face ongoing volume decline
AI integration to boost value and premium segments
Sustainability to shape future product development
Consumer Electronics in Portugal - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Home Video
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- Analogue TVs
- LCD TVs
- OLED TVs
- Plasma TVs
- Other TVs
- TV Combis
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- BD Players
- DVD Players
- Video Recorders
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Video research and analysis database.
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