Sales of home video are forecast to continue declining in volume terms over the next five years as the market remains highly mature, with most households already owning at least one large, high-definition television. Longer product life cycles, combined with sustained improvements in durability and quality, mean replacement purchases are infrequent.
Artificial intelligence is emerging as a key feature differentiator, with the potential to drive value growth by enhancing personalisation and user interaction. Developments such as LG’s copilot AI functionality already allow for more intuitive control of television settings, content recommendations tailored to user preferences, and improved integration with other smart home devices.
Sustainability will remain both a consumer expectation and a competitive opportunity. Increasing awareness of environmental impact is prompting more consumers to consider the recyclability, reparability, and energy efficiency of their electronics.
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Understand the latest market trends and future growth opportunities for the Home Video industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Video
This report originates from Passport, our Home Video research and analysis database.
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