In 2025, volume sales of in-car entertainment devices in Indonesia are set to decline, continuing a multi-year downward trend. This is largely due to changing consumer habits and technological advances that have reduced consumers’ reliance on standalone aftermarket systems. The steepest drop is being seen in in-car navigation, as car manufacturers have increasingly integrated advanced navigation systems directly into new vehicles. For consumers with older or budget vehicles, many now prefer the

Volume sales of in-car entertainment decreased in 2025, continuing a multi-year downward trend as the category becomes increasingly obsolete. The decline is largely due to the growing prevalence of factory-installed systems in new passenger vehicles. These built-in systems typically include advanced infotainment features, reducing the need for after-sales installations. Additionally, many new car owners avoid modifying their vehicles to preserve warranties – which are often valid for up to five

The demand for in-car entertainment in Australia continues to decline sharply continuing the trend seen throughout the review period. This is due in part to the ongoing substitution of in-car navigation by smartphones and their GPS capabilities, in addition to the improved technology of built-in navigation systems in new vehicle models. There are many navigation apps on the market that are available for free, with Google Maps and Wave being the most popular. Many apps now have more advanced capa

In 2025, in-car entertainment sales in Hong Kong declined in volume terms, as many local consumers chose not to purchase additional systems beyond those pre-installed in their vehicles. The growth of in-built systems in newer car models, such as those offered by BYD/Maxus, has influenced this trend. Insights from local retailers suggest a continued decline in customer demand for standalone in-car entertainment products, with fewer purchases being made by existing customers as well. Ongoing borde

Although new car sales improved in Taiwan in 2025, thanks to the resolution of earlier supply shortages, demand for dedicated in-car entertainment devices remained weak. Taiwanese consumers increasingly rely on smartphones for navigation, music and communication, given their affordability, multifunctionality and the low roaming costs offered by telco operators. While long weekend drives remain common, especially to the countryside, consumers are more likely to use built-in or smartphone-based so

In 2025, in-car entertainment saw a decline in both retail volume and value terms, as car buyers in India demanded a far broader range of features and functionalities from their in-car entertainment systems, including integrated navigation and seamless connectivity. The Indian automotive industry has advanced technologically, with manufacturers equipping new vehicles with infotainment systems that prioritise advanced features, enhanced safety, and improved entertainment for drivers. The downturn

In-car entertainment in the UK continued its downward trajectory in 2025, impacting all three key categories: in-car navigation, in-car speakers, and in-dash media players. Retail volume and value sales saw double-digit declines reflecting the waning consumer interest in these devices. Smartphones and factory-installed systems are replacing these standalone devices rendering them obsolete. In-dash media players observed the steepest decline, largely due to the widespread integration of built-in

Volume sales of overall in-car entertainment in the US continue their downward trend in 2025, reflecting an ongoing structural decline throughout the category. In-car navigation systems is recording the steepest contraction. Built-in navigation within new vehicles, together with the widespread integration of smartphones, has made standalone devices increasingly obsolete. In-dash media players is also falling sharply, with in-car speakers’ decline being driven by weaker consumer demand for afterm

Volume sales of in-car entertainment decreased in South Africa in 2025. The decline in retail volume is driven by ongoing shifts in consumer behaviour and rapid technological integration. This trend, evident over the past several years, continues to reflect the growing preference for multifunctional consumer electronics that reduce the need for standalone devices.

In 2025, retail volume sales of in-car entertainment systems in the Philippines grew by 1% to reach 92,000 units. Despite the local automotive industry continuing its momentum in car adoption among citizens, in-car entertainment aftersales did not experience a similar surge in growth. The category’s weak performance was primarily attributed to the increasing prevalence of factory-installed infotainment and navigation systems, particularly from dominant automakers such as Toyota and Mitsubishi. T

Retail volume sales for in-car entertainment is set to record a double-digit decline in Canada in 2025.

In 2025, retail volume sales of in-car entertainment systems in Saudi Arabia declined by 5% to reach 57,000 units, primarily due to the rise of factory-installed infotainment systems and shifting consumer preferences. Despite the broader automotive market's growth, aftermarket entertainment devices, including in-dash media players, standalone navigation units, and basic in-car speakers, faced significant declines. New vehicles from leading automakers such as Toyota, Hyundai, and MG increasingly

Volume sales of in-car entertainment remain in a negative slump in Turkey in 2025, continuing an ongoing trend. This poor performance is being heavily influenced by the widespread use of smartphones across the country, with these ubiquitous devices offering advanced and user-friendly navigation and media functions that make standalone in-car devices largely redundant. Furthermore, the increasing penetration of modern vehicles equipped with built-in infotainment systems reduces consumer demand fo

In Ukraine, in-car entertainment continues to lose momentum as pre-installed infotainment systems become increasingly common. Even imported vehicles more than a decade old frequently arrive with factory-fitted speakers and multimedia units, leaving drivers with little incentive to pursue aftermarket upgrades. At the same time, most motorists now rely on smartphones for navigation, favouring apps such as Google Maps and Waze over stand-alone GPS devices. Demand persists only at the lower end, whe

In car-entertainment is set to record a retail volume decline in Sweden in 2025. This decline is heavily due to substitutions. An increasing share of cars now feature built-in navigation systems, reducing the need to purchase after-market in-car navigation devices. Additionally, in-car navigation faces substitution from smartphone navigation apps.

Volume sales of in-car entertainment in Romania declined in 2025, extending the negative trend seen in recent years. While car ownership continues to expand in Romania – by the end of 2024 there were 8.4 million registered vehicles, including 710,000 second-hand registrations compared with just 151,000 new cars – market potential remains constrained by the widespread integration of entertainment systems in both new and many used vehicles. As most cars now come equipped with built-in navigation,

In 2025, in-car entertainment in China experienced a notable retail volume decline, driven by the continuous enhancement of smartphone and tablet functionalities. Consumers increasingly favoured personal mobile devices for entertainment, which offered a broader range of options and greater flexibility compared to traditional in-car systems. With 90% smartphone penetration in China in 2025 according to Euromonitor International, this significantly reduces the reliance on built-in car entertainmen

Retail volume sales of in-car entertainment in Portugal declined sharply in 2025, continuing the long-term downward trend. The category’s performance remains hampered by the rising penetration of factory-installed audio systems, integrated navigation units, and multimedia capabilities in both new and second-hand vehicles. Even pre-owned cars now frequently feature modern sound systems and dashboard media players, reducing the need for aftermarket upgrades. With most demand now limited to replace

Retail volume sales of in-car entertainment are expected to decline in Poland in 2025. The category faces ongoing pressure as consumers prioritise spending on higher-demand technology areas that add convenience to their lives, including smartphones and home entertainment, with reduced interest in in-car entertainment.

In 2025, retail volume sales of in-car entertainment in Mexico fell by 5% to 597,000 units. This was due partly to the competition from built-in in-car entertainment systems. There was significant growth in the adoption of built-in 5G connected technology and telematics in cars. These advancements bolstered the popularity of infotainment systems equipped with real-time navigation, remote diagnostics, and over-the-air (OTA) updates. The connected car market in Mexico experienced growth, and by 20

Volume sales of in-car entertainment continue to decline in 2025, in line with the negative trend seen in previous years, both in value and volume terms. Consumers remain reluctant to purchase new equipment or upgrade existing systems due to economic constraints. New cars have become significantly more expensive following a VAT increase in early 2025, combined with an 83% import tax and additional purchase taxes, making new vehicle purchases largely inaccessible for price-sensitive consumers. Ge

Volume sales of in-car entertainment remain in a negative slump in Nigeria in 2025, albeit at a less steep decline compared to the previous year. Meanwhile, value growth is high, supported by high prices. The economic conditions in the country mean consumers are focussing on the purchase of essentials, rather than discretionary items, and in-car entertainment products are seen as increasingly unnecessary, thanks to cannibalisation from ubiquitous smartphones and apps which can replicate needed i

In 2025, retail volume sales of in-car entertainment systems in France fell by 13% to total 854,000 units, driven by several key factors. The primary reason for this decline was the widespread adoption of integrated media and navigation systems as standard equipment in all new cars, eliminating the need for separate aftermarket purchases. Additionally, the seamless access to navigation and entertainment features provided by smartphones, particularly through platforms such as Apple CarPlay and An

In 2025, retail volume sales of in-car entertainment in Italy declined by 18% to 293,000 units, continuing a trend of moderate decline compared to previous years. This performance signals that it is reaching new lows due to a shifting paradigm in car ownership. Italy, facing one of the lowest birth rates globally and an ageing population, is witnessing a significant change in how younger generations perceive car ownership. Unlike their predecessors, young Italians no longer view owning a car as