In-car entertainment in the UK continued its downward trajectory in 2025, impacting all three key categories: in-car navigation, in-car speakers, and in-dash media players. Retail volume and value sales saw double-digit declines reflecting the waning consumer interest in these devices. Smartphones and factory-installed systems are replacing these standalone devices rendering them obsolete. In-dash media players observed the steepest decline, largely due to the widespread integration of built-in

Volume sales of overall in-car entertainment in the US continue their downward trend in 2025, reflecting an ongoing structural decline throughout the category. In-car navigation systems is recording the steepest contraction. Built-in navigation within new vehicles, together with the widespread integration of smartphones, has made standalone devices increasingly obsolete. In-dash media players is also falling sharply, with in-car speakers’ decline being driven by weaker consumer demand for afterm

Volume sales of in-car entertainment decreased in South Africa in 2025. The decline in retail volume is driven by ongoing shifts in consumer behaviour and rapid technological integration. This trend, evident over the past several years, continues to reflect the growing preference for multifunctional consumer electronics that reduce the need for standalone devices.

In 2025, retail volume sales of in-car entertainment systems in the Philippines grew by 1% to reach 92,000 units. Despite the local automotive industry continuing its momentum in car adoption among citizens, in-car entertainment aftersales did not experience a similar surge in growth. The category’s weak performance was primarily attributed to the increasing prevalence of factory-installed infotainment and navigation systems, particularly from dominant automakers such as Toyota and Mitsubishi. T

Retail volume sales for in-car entertainment is set to record a double-digit decline in Canada in 2025.

In 2025, retail volume sales of in-car entertainment systems in Saudi Arabia declined by 5% to reach 57,000 units, primarily due to the rise of factory-installed infotainment systems and shifting consumer preferences. Despite the broader automotive market's growth, aftermarket entertainment devices, including in-dash media players, standalone navigation units, and basic in-car speakers, faced significant declines. New vehicles from leading automakers such as Toyota, Hyundai, and MG increasingly

Volume sales of in-car entertainment remain in a negative slump in Turkey in 2025, continuing an ongoing trend. This poor performance is being heavily influenced by the widespread use of smartphones across the country, with these ubiquitous devices offering advanced and user-friendly navigation and media functions that make standalone in-car devices largely redundant. Furthermore, the increasing penetration of modern vehicles equipped with built-in infotainment systems reduces consumer demand fo

In Ukraine, in-car entertainment continues to lose momentum as pre-installed infotainment systems become increasingly common. Even imported vehicles more than a decade old frequently arrive with factory-fitted speakers and multimedia units, leaving drivers with little incentive to pursue aftermarket upgrades. At the same time, most motorists now rely on smartphones for navigation, favouring apps such as Google Maps and Waze over stand-alone GPS devices. Demand persists only at the lower end, whe

In car-entertainment is set to record a retail volume decline in Sweden in 2025. This decline is heavily due to substitutions. An increasing share of cars now feature built-in navigation systems, reducing the need to purchase after-market in-car navigation devices. Additionally, in-car navigation faces substitution from smartphone navigation apps.

Volume sales of in-car entertainment in Romania declined in 2025, extending the negative trend seen in recent years. While car ownership continues to expand in Romania – by the end of 2024 there were 8.4 million registered vehicles, including 710,000 second-hand registrations compared with just 151,000 new cars – market potential remains constrained by the widespread integration of entertainment systems in both new and many used vehicles. As most cars now come equipped with built-in navigation,

In 2025, in-car entertainment in China experienced a notable retail volume decline, driven by the continuous enhancement of smartphone and tablet functionalities. Consumers increasingly favoured personal mobile devices for entertainment, which offered a broader range of options and greater flexibility compared to traditional in-car systems. With 90% smartphone penetration in China in 2025 according to Euromonitor International, this significantly reduces the reliance on built-in car entertainmen

Retail volume sales of in-car entertainment in Portugal declined sharply in 2025, continuing the long-term downward trend. The category’s performance remains hampered by the rising penetration of factory-installed audio systems, integrated navigation units, and multimedia capabilities in both new and second-hand vehicles. Even pre-owned cars now frequently feature modern sound systems and dashboard media players, reducing the need for aftermarket upgrades. With most demand now limited to replace

Retail volume sales of in-car entertainment are expected to decline in Poland in 2025. The category faces ongoing pressure as consumers prioritise spending on higher-demand technology areas that add convenience to their lives, including smartphones and home entertainment, with reduced interest in in-car entertainment.

In 2025, retail volume sales of in-car entertainment in Mexico fell by 5% to 597,000 units. This was due partly to the competition from built-in in-car entertainment systems. There was significant growth in the adoption of built-in 5G connected technology and telematics in cars. These advancements bolstered the popularity of infotainment systems equipped with real-time navigation, remote diagnostics, and over-the-air (OTA) updates. The connected car market in Mexico experienced growth, and by 20

Volume sales of in-car entertainment continue to decline in 2025, in line with the negative trend seen in previous years, both in value and volume terms. Consumers remain reluctant to purchase new equipment or upgrade existing systems due to economic constraints. New cars have become significantly more expensive following a VAT increase in early 2025, combined with an 83% import tax and additional purchase taxes, making new vehicle purchases largely inaccessible for price-sensitive consumers. Ge

Volume sales of in-car entertainment remain in a negative slump in Nigeria in 2025, albeit at a less steep decline compared to the previous year. Meanwhile, value growth is high, supported by high prices. The economic conditions in the country mean consumers are focussing on the purchase of essentials, rather than discretionary items, and in-car entertainment products are seen as increasingly unnecessary, thanks to cannibalisation from ubiquitous smartphones and apps which can replicate needed i

In 2025, retail volume sales of in-car entertainment systems in France fell by 13% to total 854,000 units, driven by several key factors. The primary reason for this decline was the widespread adoption of integrated media and navigation systems as standard equipment in all new cars, eliminating the need for separate aftermarket purchases. Additionally, the seamless access to navigation and entertainment features provided by smartphones, particularly through platforms such as Apple CarPlay and An

In 2025, retail volume sales of in-car entertainment in Italy declined by 18% to 293,000 units, continuing a trend of moderate decline compared to previous years. This performance signals that it is reaching new lows due to a shifting paradigm in car ownership. Italy, facing one of the lowest birth rates globally and an ageing population, is witnessing a significant change in how younger generations perceive car ownership. Unlike their predecessors, young Italians no longer view owning a car as

In 2025, retail volume sales of in-car entertainment in Thailand declined by 9% to 289,000 units. This reduction was mainly attributed to a combination of factors that reshaped consumer preferences and the market dynamics. For instance, the widespread adoption of smartphones, which offer advanced multimedia capabilities, significantly reduced the demand for stand-alone in-car entertainment units. Furthermore, the integration of connected car features, allowing seamless connectivity with such per

Volume sales of in-car entertainment devices in Argentina are set to record another significant double-digit decline in 2025, following a steep fall in 2024. The ongoing economic challenges, including falling disposable income, a sharp drop in GDP, and persistently high inflation despite some deceleration, have continued to weigh heavily on consumer spending. Additionally, in-car entertainment faces a long-term downward trend, as consumers increasingly turn to alternative devices that replicate

In 2025, retail volume sales of in-car entertainment in Chile fell by 5% falling to 141,000 units, continuing a trend of decline witnessed over much of the review period. This decrease was largely driven by the emergence of competitors offering more advanced technology and features, particularly smartphones, which have become increasingly sophisticated and multifunctional. Another significant factor was the integration of advanced technology, such as GPS devices, into new cars, which reduced the

Volume sales of in-car entertainment are set to record a double-decline in 2025, driven primarily by the increasing integration of infotainment systems by OEMs (Original equipment manufacturers). Virtually all new cars sold in the Netherlands come equipped with built-in multimedia and navigation systems, many of which run on proprietary platforms or support seamless smartphone mirroring through Apple CarPlay and Android Auto. This embedded functionality has effectively eliminated consumer demand

Volume sales of in-car entertainment in the UAE are decreasing in 2025. The category continues its long-term decline, mainly due to the growing number of new vehicles coming factory-fitted with built-in infotainment systems, reducing the need for aftermarket upgrades. In-car navigation systems is seeing the sharpest drop in demand, as most UAE drivers now use smartphone apps like Google Maps or Waze via Android Auto or Apple CarPlay.

Volume sales of in-car entertainment in the Czech Republic are projected to record a double-digit decline in 2025. The category continues to face mounting pressure from several trends, including rapid technological advancement, evolving consumer behaviour, the increasing popularity of electric vehicles, and the widespread availability of real-time data and connectivity.