In 2025, retail volume sales of in-car entertainment systems in France fell by 13% to total 854,000 units, driven by several key factors. The primary reason for this decline was the widespread adoption of integrated media and navigation systems as standard equipment in all new cars, eliminating the need for separate aftermarket purchases. Additionally, the seamless access to navigation and entertainment features provided by smartphones, particularly through platforms such as Apple CarPlay and An

In 2025, retail volume sales of in-car entertainment in Italy declined by 18% to 293,000 units, continuing a trend of moderate decline compared to previous years. This performance signals that it is reaching new lows due to a shifting paradigm in car ownership. Italy, facing one of the lowest birth rates globally and an ageing population, is witnessing a significant change in how younger generations perceive car ownership. Unlike their predecessors, young Italians no longer view owning a car as

In 2025, retail volume sales of in-car entertainment in Thailand declined by 9% to 289,000 units. This reduction was mainly attributed to a combination of factors that reshaped consumer preferences and the market dynamics. For instance, the widespread adoption of smartphones, which offer advanced multimedia capabilities, significantly reduced the demand for stand-alone in-car entertainment units. Furthermore, the integration of connected car features, allowing seamless connectivity with such per

Volume sales of in-car entertainment devices in Argentina are set to record another significant double-digit decline in 2025, following a steep fall in 2024. The ongoing economic challenges, including falling disposable income, a sharp drop in GDP, and persistently high inflation despite some deceleration, have continued to weigh heavily on consumer spending. Additionally, in-car entertainment faces a long-term downward trend, as consumers increasingly turn to alternative devices that replicate

In 2025, retail volume sales of in-car entertainment in Chile fell by 5% falling to 141,000 units, continuing a trend of decline witnessed over much of the review period. This decrease was largely driven by the emergence of competitors offering more advanced technology and features, particularly smartphones, which have become increasingly sophisticated and multifunctional. Another significant factor was the integration of advanced technology, such as GPS devices, into new cars, which reduced the

Volume sales of in-car entertainment are set to record a double-decline in 2025, driven primarily by the increasing integration of infotainment systems by OEMs (Original equipment manufacturers). Virtually all new cars sold in the Netherlands come equipped with built-in multimedia and navigation systems, many of which run on proprietary platforms or support seamless smartphone mirroring through Apple CarPlay and Android Auto. This embedded functionality has effectively eliminated consumer demand

Volume sales of in-car entertainment in the UAE are decreasing in 2025. The category continues its long-term decline, mainly due to the growing number of new vehicles coming factory-fitted with built-in infotainment systems, reducing the need for aftermarket upgrades. In-car navigation systems is seeing the sharpest drop in demand, as most UAE drivers now use smartphone apps like Google Maps or Waze via Android Auto or Apple CarPlay.

Volume sales of in-car entertainment in the Czech Republic are projected to record a double-digit decline in 2025. The category continues to face mounting pressure from several trends, including rapid technological advancement, evolving consumer behaviour, the increasing popularity of electric vehicles, and the widespread availability of real-time data and connectivity.

Volume sales of in-car entertainment remain in a negative slump in Hungary in 2025, with value also in small negative growth. This sluggish performance is attributed to the fact that modern consumers prefer to use their smartphones with navigation apps, while tablets and laptops also serve for entertainment purposes for passengers. Added to which, in this context, in-car entertainment devices are seen as non-essential items, which acts as a further deterrent during times of economic uncertainty

Retail volume sales of in-car entertainment are set to grow in Greece in 2025 driven by an increase in car ownership in the country. However, growth rates in the category are slowing as the rate of car ownership growth slows. In-car speakers is expected to be the best performing category in 2025 as, alongside new car ownership, these products are benefiting from upgrades in existing cars. As a result, sales are growing faster than the rate of new car sales. In-dash media players sales, meanwhile

In 2025, in-car entertainment remains in decline in Japan in a trend observed over the past 15 years, where both volume and value have struggled. This persistent downturn is largely a result of structural changes within the automotive industry. Traditionally, the in-car entertainment category tracked by Euromonitor includes products purchased by consumers from car accessory shops post-vehicle purchase, typically referred to as aftermarket products.

In-car entertainment in South Korea is experiencing a pronounced structural decline driven by the widespread integration of navigation, speakers, and media players within new vehicles. Most new cars now come with large touchscreens, built-in navigation, premium speakers, and advanced infotainment systems as standard, often featuring seamless smartphone connectivity through Apple CarPlay and Android Auto. As a result, the need for consumers to purchase standalone in-car navigation devices, speake

In 2025, in-car entertainment in Singapore saw a further decline, with retail volume sales dropping by 12% to 19,000 units. This trend solidified the category’s position as one of the smallest and most challenged within consumer electronics. The primary driver of this decline was the widespread adoption of smartphones, which have become the preferred device for navigation and media consumption among drivers. Moreover, most new vehicles in Singapore come with advanced factory-installed infotainme

In 2025, in-car entertainment in Colombia is seeing continued notable decline, largely due to the rapid advancements in smartphone technology. As smartphones increasingly incorporate sophisticated navigation systems and the capability to download a multitude of specialised apps, they have accelerated the obsolescence of traditional in-car electronics. Additionally, the extensive range of functions offered by mobile devices, accessible across various price points, combined with their portability,

Retail volume and current sales of in-car entertainment in Denmark decreased once again in 2025. The decline in volume sales represents a continuation of the downward trend established during the review period. New cars, which often feature advanced, built-in entertainment and are increasingly being replaced by smartphones, are the key reason for the downward trend.

Volume sales of in-car entertainment have continued to decline in 2025. The rapid decline of the category over the review period is due to substitution. For instance, consumers have been substituting in-car navigation with the use of navigation apps such as Google Maps on their smartphones, with these apps generally providing free updates. Similarly, consumers are also substituting in-dash media players with smartphones, tablets, and, to a lesser extent, chrome books, which they use to stream mu

Sales of in-car entertainment have been declining in retail volume terms in 2025, with in-car speakers being the only category to register growth. Sales of other products such as in-car navigation systems have suffered from consumers switching to the use of mobile phone applications for navigating, such as Waze, as these are free to use and are generally more accurate than an in-car navigation system that is not always updated in real time. In addition, any real time updates that are available a

In 2025, retail volume sales of in-car entertainment in Vietnam increased by 4% to 154,000 units, driven by a growing number of car owners. This growth was largely attributed to the introduction of more affordable car models priced under VND500 million by various automotive brands. Notably, VinFast made a significant impact with the launch of the VF3 model, priced at around VND300 million, effectively targeting middle-income consumers. The availability of flexible instalment payment options furt

Retail volume sales of in-car entertainment in Spain fell by 10% in 2025 to total 168,000 units, due to more sophisticated built-in technology from car manufacturers reducing the need to purchase upgrades. The category continued to face mounting challenges, with double-digit declines in both retail volume and value, further extending the downward trend observed in recent years. Manufacturers responded to these challenges by deploying aggressive commercial strategies and promotional campaigns to

In-car entertainment volume sales in Egypt increased in 2025, driven by growing demand for in-dash media players and in-car speakers.

In 2024, in-car entertainment in India is set to see another year of double-digit retail volume decline, with sales falling across all categories. First, as many cars now come equipped with built-in entertainment and navigation systems, most consumers prefer to use the systems installed by the dealership. This may be due to a preference for a built-in system, or a desire to ensure the authenticity of branded products. Second, in India, sales of smartphones are set to reach around 150 million for

In-car entertainment in Brazil has been facing a slow and steady decline in retail volume sales in recent years, with this trend set to continue in 2024. In particular, in-car navigation has been seeing consistent double-digit declines in retail volume sales, which is expected to continue in 2024, with sales severely affected by the rise of smartphones with navigation apps, as well as pre-installed systems. In-car navigation devices, which were once considered vital for drivers, are now consider

Samsung is the leading manufacturer of smartphones, televisions and memory chips globally. Although it has slipped to second place in overall consumer electronics, the company is increasingly prioritising profitability over making volume share gains, particularly in developed markets. Technology and innovations will continue to be writ large for Samsung, with examples including the recent launch of the Galaxy Ring and the ever-increasing inclusivity of its SmartThings platform.

In-car entertainment in Germany is set to continue to decline in retail volume terms in 2024, and at an even more rapid rate than in the previous year, as the devices in this category become increasingly redundant. In-car navigation devices are being replaced by smartphone apps and in-built software, whose accuracy and multifunctionality match and even outdo the performance and features of in-car navigation devices. Especially in the context of purchase reluctance, which is driving consumers to