PROSPECTS AND OPPORTUNITIES
In-car entertainment expected to see improving sales, driven by in-dash media players
In-car entertainment is expected to see stronger volume sales over the forecast period, driven by in-dash media players. This will be driven by demand from the purchase or upgrade of cars and the installation of in-dash media players.
Innovation will drive growth through interest in new products
Ongoing product innovation is expected from manufacturing companies over the forecast period, to meet the growing demands of techy-savvy consumers who seek the latest technology to integrate into their cars. This will be seen in developments from both budget-friendly (often Chinese) companies and generic brands, through to improvements in the in-car systems from leading global names such as Sony.
A balance of high quality with affordability is key to sales
A balance of high quality with affordability will be key to sales over the forecast period. Companies are expected to compete strongly on price, while also targeting audio lovers who prioritise high-resolution in-car music.
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Overview:
Understand the latest market trends and future growth opportunities for the In-Car Entertainment industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the In-Car Entertainment industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The In-Car Entertainment in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of In-Car Entertainment in Nigeria?
- Which are the leading brands in Nigeria?
- How are products distributed in Nigeria?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
In-Car Entertainment in Nigeria - Category analysis
KEY DATA FINDINGS
In-car entertainment remains in a negative slump, due to being deemed as a non-essential item
Alternative, cheaper brands eat into share of established brands such as leader Sony
Retain e-commerce leads distribution for in-car entertainment
In-car entertainment expected to see improving sales, driven by in-dash media players
Innovation will drive growth through interest in new products
A balance of high quality with affordability is key to sales
Consumer Electronics in Nigeria - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
In-Car Entertainment
- In-Car Navigation
- In-Car Speakers
- In-Dash Media Players
In-Car Entertainment
In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our In-Car Entertainment research and analysis database.
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