PROSPECTS AND OPPORTUNITIES
Continued decline due to integrated systems
In-car entertainment in China is forecast to experience a further decline in retail volume sales, with a negative CAGR of 2% over the forecast period, falling to 1.7 million units.
Growth in AI-powered in-car entertainment systems expected to continue
In-car entertainment systems in China are undergoing a significant transformation, driven by advancements in artificial intelligence (AI) and multifunctionality. Leading manufacturers are increasingly integrating AI technology into their entertainment devices, such as multimedia systems that support voice recognition, intelligent assistants, real-time navigation, and online content streaming.
Cross-industry collaboration will be increasingly important
In-car entertainment systems in China are rapidly advancing due to the integration of artificial intelligence (AI) technology, enhancing the user experience through more natural and personalised interactions, and this is expected to continue. Devices featuring voice assistants, natural language processing, and emotion recognition are becoming prevalent, enabling seamless and intuitive human-machine interactions.
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Overview:
Understand the latest market trends and future growth opportunities for the In-Car Entertainment industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the In-Car Entertainment industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The In-Car Entertainment in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of In-Car Entertainment in China?
- Which are the leading brands in China?
- How are products distributed in China?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
In-Car Entertainment in China - Category analysis
KEY DATA FINDINGS
All categories decline due to popularity of mobile devices, but in-car navigation suffers the most
Flyaudio Corp maintains its lead despite falling sales
Retail e-commerce maintains share growth, but still sees an actual sales decline
Continued decline due to integrated systems
Growth in AI-powered in-car entertainment systems expected to continue
Cross-industry collaboration will be increasingly important
Consumer Electronics in China - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
In-Car Entertainment
- In-Car Navigation
- In-Car Speakers
- In-Dash Media Players
In-Car Entertainment
In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our In-Car Entertainment research and analysis database.
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