PROSPECTS AND OPPORTUNITIES
Ongoing decline in demand for in-car entertainment category
Retail volume sales of in-car entertainment are expected to continue to fall in Indonesia over the forecast period overall, as the growing standardisation of advanced entertainment systems in new vehicles continues to erode demand. Car manufacturers are increasingly equipping vehicles with integrated in-dash media players, premium speaker systems, and seamless smartphone connectivity as standard features.
Convenience from built-in products reduces attractiveness of aftermarket products
The aftermarket in-car entertainment sector faces additional headwinds due to compatibility concerns and changing consumer behaviour. Many buyers are hesitant to install aftermarket devices that may not integrate smoothly with factory-installed systems, potentially causing performance issues or voiding warranties.
Innovation focused on premium segments and niche demand
Despite the overall decline in the category, innovation in in-car entertainment is expected to continue, particularly in the premium and enthusiast segments. Manufacturers are likely to focus on high-performance audio systems, gaming-compatible displays, and advanced user interfaces to appeal to car enthusiasts and tech-savvy consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the In-Car Entertainment industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the In-Car Entertainment industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The In-Car Entertainment in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of In-Car Entertainment in Indonesia?
- Which are the leading brands in Indonesia?
- How are products distributed in Indonesia?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
In-Car Entertainment in Indonesia - Category analysis
KEY DATA FINDINGS
Built-in systems continue to compete with the category
Pioneer continues to lead in a shrinking market
Retail e-commerce sees slight growth in a declining category
Ongoing decline in demand for in-car entertainment category
Convenience from built-in products reduces attractiveness of aftermarket products
Innovation focused on premium segments and niche demand
Consumer Electronics in Indonesia - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
In-Car Entertainment
- In-Car Navigation
- In-Car Speakers
- In-Dash Media Players
In-Car Entertainment
In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.
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This report originates from Passport, our In-Car Entertainment research and analysis database.
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