Retail volume sales of in-car entertainment in Thailand are forecast to decrease at a CAGR of 4% over the forecast period, falling to 240,000 units. This decline indicates a complex market dynamic, influenced by a range of factors.
The future of in-car entertainment in Thailand is set for evolution, driven by consumer behaviour, technological advancements, and the strategic responses of manufacturers and aftermarket suppliers. As the automotive industry shifts towards electric vehicles (EVs), the demand for sophisticated infotainment systems is becoming more prevalent, which is likely to boost demand for more connected and technologically advanced entertainment solutions, as EV owners are often early adopters of new technologies and value seamless, integrated user experiences.
Demand is expected to increase for more sophisticated and integrated in-car entertainment systems over the forecast period, with consumers likely to seek advanced features that enhance their driving experience. Devices will offer deeper integration, allowing users to stream music, listen to podcasts, take hands-free calls, and access navigation systems effortlessly while on the go.
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Understand the latest market trends and future growth opportunities for the In-Car Entertainment industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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In-Car Entertainment
In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.
See all of our definitionsThis report originates from Passport, our In-Car Entertainment research and analysis database.
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