PROSPECTS AND OPPORTUNITIES
Further contraction in sales expected for in-car entertainment
The outlook for in-car entertainment in South Korea remains decidedly negative. The shift toward factory-installed infotainment systems and the dominance of smartphone integration have fundamentally reduced consumer demand for standalone navigation devices, in-car speakers, and in-dash media players.
Aftermarket opportunities in used and car rental car segments
While the new vehicle market in South Korea is now dominated by factory-installed infotainment systems, the used car and rental car segments continue to represent meaningful opportunities for aftermarket in-car entertainment products. A significant portion of the country’s vehicle fleet still consists of older models that lack advanced built-in navigation, premium speakers, or modern media players.
Growing sales of electric cars will impact aftermarket in-car entertainment sales
Purchases of electric vehicles are also set to increase continuously in the forecast period, and this will be embedded with innovative technology, which will reduce the need for aftermarket in-car entertainment products, moving forward. As a result, companies in this sector must innovate and adapt to the changing landscape by perhaps focusing on niche markets or enhancing other car accessories.
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Overview:
Understand the latest market trends and future growth opportunities for the In-Car Entertainment industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the In-Car Entertainment industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The In-Car Entertainment in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of In-Car Entertainment in South Korea?
- Which are the leading brands in South Korea?
- How are products distributed in South Korea?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
In-Car Entertainment in South Korea - Category analysis
KEY DATA FINDINGS
Factory integration rapidly shrinks the aftermarket for in-car entertainment
Smartphone integration accelerates the decline of standalone devices
Retail e-commerce achieves strong gains in share
Further contraction in sales expected for in-car entertainment
Aftermarket opportunities in used and car rental car segments
Growing sales of electric cars will impact aftermarket in-car entertainment sales
Consumer Electronics in South Korea - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
In-Car Entertainment
- In-Car Navigation
- In-Car Speakers
- In-Dash Media Players
In-Car Entertainment
In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our In-Car Entertainment research and analysis database.
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