The outlook for in-car entertainment in South Korea remains decidedly negative. The shift toward factory-installed infotainment systems and the dominance of smartphone integration have fundamentally reduced consumer demand for standalone navigation devices, in-car speakers, and in-dash media players.
While the new vehicle market in South Korea is now dominated by factory-installed infotainment systems, the used car and rental car segments continue to represent meaningful opportunities for aftermarket in-car entertainment products. A significant portion of the country’s vehicle fleet still consists of older models that lack advanced built-in navigation, premium speakers, or modern media players.
Purchases of electric vehicles are also set to increase continuously in the forecast period, and this will be embedded with innovative technology, which will reduce the need for aftermarket in-car entertainment products, moving forward. As a result, companies in this sector must innovate and adapt to the changing landscape by perhaps focusing on niche markets or enhancing other car accessories.
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In-Car Entertainment
In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.
See all of our definitionsThis report originates from Passport, our In-Car Entertainment research and analysis database.
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