In-car entertainment will remain in decline throughout the entire forecast period. Pioneer is likely to maintain its leading position, continuing to hold the highest share in overall in-car entertainment in 2025.
The only major player likely to remain in in-car navigation in the forecast period is Panasonic. Yupiteru, which accounted for over a third of retail volume sales within in-car navigation in 2016, despite not being the number one player, appears to have also withdrawn.
The value of aftermarket in-car entertainment is an ongoing challenge as the automotive industry progresses with CASE (Connected, Autonomous, Shared/Services, Electric) developments. These advancements have increased the importance of in-vehicle infotainment (a combination of information and entertainment), leading to multimedia functionalities being integrated right from the design stage of vehicles.
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Understand the latest market trends and future growth opportunities for the In-Car Entertainment industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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In-Car Entertainment
In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.
See all of our definitionsThis report originates from Passport, our In-Car Entertainment research and analysis database.
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